THE MORE YOU KNOW
Reading brings knowledge and knowledge is power
Entrepreneurs as influencers: why should you partner with them?
Entrepreneurs with a large following on both their business and personal accounts are excellent brand ambassadors. Their business savvy outlook influences the market, as they create new products that consumers are looking for. Moreover, their followers are loyal to...
Meet MANTLE and the 3 reasons why the rising Swedish beauty brand chose VOCAST
MANTLE is a beauty and skincare brand founded by Stina Lönnkvist and Josefin Landgård. Together they went on a deep dive, exploring the world of CBD, and created simpler skincare routines without compromising with quality and efficiency. Naturally, the work that went...
Lockdown 2022 Update: Scandinavia, Europe and the US
Throughout the first months of the new year, countries around the globe have had different approaches to pandemic restrictions, reflecting the current situation in their respective markets. Insider knowledge from various markets about the ins and outs of the current...
Behind the curtains: the power of celebrities in the world of fashion
Fashion is a unique art form. Every day we choose how we express ourselves creatively and morally to the world through the outfits that we wear and the brands that we choose to spend our money on. Culturally speaking, immense credibility can be given to brands and...
The power of mom influencers
Impactful, persuasive, and the ultimate go-to for advice of any kind. Let's talk about mom influencers and how they have conquered the social media world. Mom influencers have really made a mark in the social media landscape. Their content is based on experiences and...
Why a digital showroom is important for design-driven brands: an editor’s perspective
At VOCAST we foresaw the rise in design-driven brands embracing digital tools, intensified by a global pandemic and an increasingly fragmented media landscape. Digitalization is now a crucial element to supply the right media channels and stakeholders in a fast-paced...
How to get the best out of each dish with Gastronomy Influencers
With the festivities being right around the corner, we have found ourselves browsing through social media and the internet to find the perfect cake or roasted meat recipes, while coming across delightful recipes we also envy, and are inspired by the aesthetically...
TikTok: Social media’s new powerhouse
Praised, criticized, and ever-changing - TikTok has undoubtedly been the social media in the spotlight the last year. What started as a platform for lip-syncing and dance videos has grown into a comprehensive portal; you may find videos and trends covering virtually...
How YouTubers can make your brand grow
We all know and love YouTube for its incredible ability to provide us with - well practically anything we could want and think of to watch, whether it be entertainment, practical skills or news. What started as an amateur video outlet has grown into the world's...
Sustainable Lifestyle: green is the new black
International markets value and perceive the importance of lifestyle brands being sustainable, ethical, and transparent differently. Scandinavia in particular is well-known and praised for standing at the forefront of sustainable development. Ranging from fashion...
How Pinfluencers can benefit from digital showrooms
Pinterest is a social media platform that most people use as an online vision board. Pinterest is capturing dreams - being used as a tool to plan the future. So why not take part in planning the future? Pinterest offers you the opportunity to meet your customers when...
Vogue Scandinavia
This August, the highly anticipated Vogue Scandinavia was launched. Comprising a whole region, the edition covers the Nordic countries of Norway, Sweden, Denmark, Finland and Iceland. The magazine aims to be an emblem of modern Nordic fashion, combining elements from...
Belgium: Why and how to conquer the lifestyle market
Belgium: The country of chocolate, fries, and … fashion. Maybe not as tasty, but surely more than tasteful. Martin Margiela, Dries Van Noten, Raf Simons, and Ann Demeulemeester are just a few of the big names who rose to fame from the country’s main cities Antwerp and...
The Netherlands: Why and how to conquer the lifestyle market
Dutch Design is the national pride of The Netherlands and the subject of international praise. It is the umbrella term for the country’s design æsthetics and its popularity explains why VOCAST offers insights into the versatile market with a wide array of (niche)...
The Norwegian lifestyle market – get acquainted
Norway is one of the selected markets coordinated by VOCAST. On our platform, you can find curated lists within fashion, home interior, and lifestyle to help you conquer the Norwegian market. Here are which tendencies and traditions currently shape the consumption...
STEP INSIDE
Welcome to the digital marketplace
With the Brand Sharing Platform you can get a better feel of how your marketing campaigns are performing, which influencers are more relevant to your brand and how they are engaging with your content.
