THE MORE YOU KNOW
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Sustainable Fashion Through a Circular Lens
Although the world of fashion and its glamorous facade may seem intriguing to many, its less elegant backside shows that over 500 million tons of textiles end up in landfills every year. With ‘overconsumption’, ‘ultra-fast fashion’, and ‘disposable culture’ as new...
Copenhagen Guide: Fall & Winter Edition
It's that time of the year. The season is changing, the temperature is lowering and the fairy lights are being put up. Copenhagen is packed with things to do, places to visit, and food and drinks to try out. We have gathered a bunch of recommendations on what to do...
Mastering TikTok: Thrive in the Era of Personalized Marketing
In the changing world of digital marketing, TikTok has emerged as a powerful force for brands to authentically engage with their audiences. TikTok is a rapidly growing social media platform that allows users to create and share short, engaging videos with a global...
Podcastmediets udvikling samt brugen af podcast i kommunikation
Podcast er ikke et nyt fænonem, men har over de sidste fem til ti år haft en markant stigning i både interesse og i antallet af aktive podcasts. Tendensen er klar i Danmark såvel som internationalt. Vi har i VOCAST derfor valgt at sætte fokus på podcastmediet, og har...
Finland: How to conquer the lifestyle market
Welcome to the land of Moomins and saunas, where nature, design, and happiness reign supreme. Helsinki, the capital, is home to art and design. The city's aesthetic pride is evident in every corner, from the architecture to the fashion. With a host of artists,...
How Rains successfully shares B2B content with partners
Rains, the renowned rainwear brand, has celebrated its 10th anniversary and is now seen on global runways and in stores. The company has achieved tremendous growth over the past decade and is continuously expanding its range of categories. From promoting rainwear to...
The world of photography: how can brands best work with game changing photographers?
Photography is so much more than taking pictures. Whether it's capturing fashion, telling the story of a particular event, or challenging societal norms and beauty standards, photography can evoke emotions and bring people closer together through shared experiences....
Greenfluencere: hvem er de, og hvordan bruger du dem i dit pressearbejde?
Klimakrisen udfordrer os og gør, at vi handler mere og mere bæredygtigt. Her hos VOCAST har vi talt med personen bag en profil, der dagligt inspirerer sine følgere til at foretage grønne valg.De omtales som Greenfluencere: personer, der bruger deres digitale kanaler...
Gender-fluid fashion is not a trend, it’s a reality
As attitudes towards gender continue to evolve, so is the fashion industry’s approach to gender-fluid fashion, creating a more inclusive and diverse fashion landscape. In the coming years, we can expect to see more and more of this. Gender-fluid fashion is gaining...
Få succes med influencer marketing som offentlig instans
Influencer marketing er en branche i vækst, og mange virksomheder bruger det i kommercielle sammenhænge til at kommunikere ud til en specifik målgruppe med et bestemt budskab. Men vidste du, at offentlige instanser også kan have gavn af det f.eks. i form af en...
Outdoors Influencers: how should brands work with this niche branch of content creators?
In recent years, the increased focus on health and wellness has paved the way for new creators to inspire their audience to lead an active lifestyle. Among these are outdoors influencers, that seek to motivate and inspire their followers to go outside and enjoy what...
Become an Architects’ go-to brand: how to target your brand content toward Architects & Interior Designers
Content is essential in the workflow of architects, and to be the one brand that stands out of the crowd when architects are researching, you need to get your content out there. Architects are busy, so presenting your content in a beautiful digital showroom or through...
How GUBI is successfully sharing B2B content with over 2000 partners
For GUBI, a simple Digital Asset Management system with blue folders to store their carefully crafted HQ files, campaign images, pack-shots, videos, etc…was not going to work. They needed a beautiful and efficient way to showcase their extensive furniture portfolio...
Fashion experts’ top 3 pieces of advice on how to make your brand grow
Digitalization is at the forefront of the conversation about what is changing in the fashion industry. The need for brands to have an online presence and operate business digitally has been continuously rising, especially over the past few seasons. We have summed up...
Micro-Influencer Marketing: When Less is More
Influencer marketing is, without a doubt, a number one go-to strategy for many brands. As the world changes, life moves more and more into the online space - and let’s be honest, we can hardly live without social media either. Recently, a niche strategy known as...
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Welcome to the digital marketplace
With the Brand Sharing Platform you can get a better feel of how your marketing campaigns are performing, which influencers are more relevant to your brand and how they are engaging with your content.