Our VOCAST Media Researchers have mapped the editorial landscape across key markets, highlighting the current influences shaping home interior and design. They have identified the current influences, rather than trends, that encompass the trajectory of home interior...

Why are more interior brands hosting dinners instead of traditional press launches? And why are some of today’s most memorable brand moments happening over shared plates rather than press releases? Across the design and interiors industry, hospitality has become an...

Branding has changed dramatically with the rise of social media and the constant influx of trends. Consumers are increasingly aware of when they’re being sold a product and when they’re being offered an experience. The brands that succeed in the long run are those...

Streetwear has always been about more than just clothes. Unlike traditional fashion categories, it wasn't created by brands for consumers, but by people and communities carving out a space for identity, expression, and rebellion. It's fashion shaped from the ground...

At VOCAST we specialize in creating curated lists containing the most prominent contacts across markets. Our lifestyle researchers from all over the world scout the influencer scene, both within fashion, beauty and the home interior realm, in order to ensure the most...

Dewy skin, minimal makeup, and soft, shiny hair are trademarks of the ever-rising “clean girl aesthetic.” Since the early 2020s, the trend has taken over social media platforms like TikTok and Instagram, and experts say it’s here to stay. Alongside the growing...

With a fast-paced everyday life, the principles of slow living stand in a sharp and perhaps comforting contrast. As the movement progresses, more people are integrating the values of slow living into all areas of their lives – from slow food to slow fashion and slow...

In recent years, the appeal of trendy marble coffee tables, plush sofas, and finely designed lamps has captivated us all. While the interior design industry often embodies craftsmanship, it also has a less glamorous side: its environmental impact. This reality has...

In the realm of interior design, stylists, recognized for turning creative visions into captivating editorial and commercial projects, are increasingly emerging as key influencers on social media. The rise of digital platforms has substantially redefined their roles,...

Copenhagen Fashion Week is for many the culminating gathering of Scandinavian creatives. During the two weeks per year, one Spring/Summer edition and one Autumn/Winter edition, a global swarm of creatives flock around the Danish capital to get the details on the...

We’ve seen it time and time again: another collaboration between a fashion brand and a notable figure in the sports and fitness world. Whether it be your favorite influencer dressed head to toe in athleisure or loyal fans sporting (pun intended) their favorite...

In the ever-evolving landscape of social media, TikTok stands out as a dynamic platform where trends rise and fall in the blink of an eye. For brands, aiming to make their mark in this digital space and navigating TikTok trends and aesthetics while staying true to...

Scandinavian style plays a pivotal role in transforming the fashion industry, as its influence breaks the borders of the Nordic countries. ‘Scandi Style’, branded by its A-line and androgynous silhouettes, is more than an aesthetic, but the embodiment of its humble...

Podcasts are not a new phenomenon but have experienced a significant increase in both interest and the number of active podcasts over the last five to ten years. This trend is evident both in Denmark and internationally. Along with the increase in active podcasts, the...

The mantra ‘less is more’ has long been celebrated in interior design, emphasizing the beauty of simplicity and minimalism. However, a different design philosophy is taking over, known as maximalism. This vibrant style stands in contrast to the minimalist trends that...