THE MORE YOU KNOW
Reading brings knowledge and knowledge is power
Denmark: Why and how to conquer the lifestyle market
VOCAST has been curating lists for the Danish Fashion and Home Interior sectors for many years. Due to the relevance of conquering the Danish Market for all lifestyle brands. Danes value design, quality, transparency - and the storytelling of a brand. With a strong...
The UK: Why and how to conquer the lifestyle market
VOCAST has been curating lists for the UK Fashion and Home Interior sectors for some time now, and now we want to share with you the true potential of the British lifestyle scene and how you can unlock this vast market. Brits are known for their varying array of...
The US: Why and how to conquer the lifestyle market
The United States is home to much of the biggest and best the world has to offer, no matter what industry you turn to. American culture is hugely impactful and one that most of us know and have some sort of relationship with. Whether it be through, sports, business,...
Germany: Why and how to conquer the lifestyle market
VOCAST has been curating lists for the German Fashion and Home Interior sectors for many years now. Due to the high relevance of the German Market for all brands in both segments, we hosted webinars for you to learn more about the potential of Germany and how to...
Up & Coming Influencers: community curators & social shifters
Up and coming influencers, otherwise known as micro-influencers, are without a doubt one of the most exciting demographics on social media in the eyes of any lifestyle brand. Micro-influencers are usually defined by having a humble number of followers whilst having a...
How content can help your wholesale clients sell more
The most cost-efficient marketing program that all brands can execute with next to zero budget. Across most of the western world, retail has been challenged for years by the Internet leading to the mass closure of many small independent stores. And then came...
Beauty advocates in an age of change
In every market, there are a select few beauty influencers whose reach and authority are more crucial for your brand’s success than others. Our international research team curates lists of relevant lifestyle media contacts and saw an increased need for a list that...
Homewear on the rise: how the pandemic influenced our fashion choices
The fact that last year was tumultuous, to say the least, comes as a surprise to no one. As the virus spread and the pandemic were underway it forced most countries to shut down and pushed people indoors. This required and brought a number of changes – including our...
Growing it fast, keeping it slow: The digitalization of the jewelry industry
The pandemic was an eye-opener for many industries to rethink their processes. An industry facing a more substantial scope for digital advancement in both e-com and social media than others is jewelry, set to continue being one of the fastest-growing areas in the...
Lockdown 2021 Update: Scandinavia, Europe and the US
As we enter the festive period and this year draws to an end, every country around the globe has been dealing with their markets differently. Insider knowledge from various markets about the ins and outs of the current lockdown status is useful information to have to...
Home Interior Advocates: home is where the heart is
In every local home interior market, there are a select few whose attention and reach are more crucial for your brand's success than others. Our research team curates relevant press lists each week and saw an increased need for a list that selectively showcased these...
A year in retrospect: VOCAST’s 2020 key learnings
It comes as no surprise that “Coronavirus” was the most googled word of the year. With daily and even hourly updates from every possible platform being the norm, every newspaper and media outlet offered information to keep us up to date. We too have not been an...
The Power of Podcasting
Podcasts are not a new format in 2020. Nevertheless, it is a marketing element with many, and still untapped, possibilities. VOCAST has created a Podcast list for Fashion and Home/Interior, for each market to help our brands navigate in the podcasting sphere. ...
Italy: Why and how to conquer the lifestyle market
VOCAST is launching Italian curated lists for the lifestyle market. With over 67.000 fashion brands (1) and over 30.000 interior design companies (2), not to mention world prestigious wool, silk, lace and leather manufacturers, Italy represents one of the largest...
2020: The Birth of Digital Fashion Weeks
When the fashion industry looks back at 2020 in 5, 10, or 20 years, what will they think of? Will it be the overnight decrease in sales, the closing, and opening of stores, the despair amongst traditional media, or the endless new digital possibilities? Will we think...
STEP INSIDE
Welcome to the digital marketplace
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