Home Interior Advocates: home is where the heart is
The advocates we have chosen are continuously updated to reflect the markets’ climate, they are influencers and industry insiders – it’s not just about how many followers they have, it’s about who follows them and why. Read on to learn more about them and their importance.
Stuck at home?
Us too! The past several months have been full of lockdowns and stay-at-home orders all over the world, and although it’s been hard to see one another, we have all experienced living, working, and socializing in the same place – at home. Our homes have been on constant show. Whether it be on show to our bosses and colleagues, or to our friends we haven’t seen for a while, we’ve all welcomed various social circles into the corners of our homes that we’re happy to show off.
Home renovations and redecorating have been mass trends on social media recently, and why wouldn’t you want to renovate and decorate your frequently used daily spaces? (Let’s be honest, lockdown projects have been essential morale boosters.) The pandemic has actually created new, specific home interior trends:
multi-functional spaces, smart homes, white rooms with bright finishings and nature-inspired palettes are some of the top trends forecasted for 2021 by Homes & Property.
Our top home interior advocates have been some of the pioneers of not only setting these trends and promoting brands but also engaging their audiences during the difficult lockdown days. A personal connection, like the ones these advocates have created with their followers, is a marketing tool that is crucial to help you reach a broader audience of customers in markets all around Europe and the world.
It’s about being digitally active
In July 2020 social media usage went up by 10.5% compared to July 2019, according to business.com.
This mass surge in SoMe use has created a boom in influencer marketing which brands should make the utmost use of – anything from brand collabs like hauls and live Q&A’s, to allowing influencers access to their assets, much like they would the press, would let these home interior advocates and influencers do the job only they can do.
SoMe advocates
Our Top Home Interior Advocates Picks
References: Homes & Properties: Interiors trends that will be big in 2021, business.com. What Marketers Need to Know About People’s Social Media Patterns During the Pandemic – Images: cathdelichtenberg, elsabillgren, grillodesigns, bohoandnordic, romaincosta_, laura19_11, bartsboekje, patriciagoijens
Georgina is the UK Market Coordinator at VOCAST, responsible for British fashion and lifestyle research. Along with her work at VOCAST and studies at Copenhagen Business School, she is passionate about conscious fashion reform in the industry.
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