THE MORE YOU KNOW
Reading brings knowledge and knowledge is power
The world of photography: how can brands best work with game changing photographers?
Photography is so much more than taking pictures. Whether it's capturing fashion, telling the story of a particular event, or challenging societal norms and beauty standards, photography can evoke emotions and bring people closer together through shared experiences....
Greenfluencere: hvem er de, og hvordan bruger du dem i dit pressearbejde?
Klimakrisen udfordrer os og gør, at vi handler mere og mere bæredygtigt. Her hos VOCAST har vi talt med personen bag en profil, der dagligt inspirerer sine følgere til at foretage grønne valg.De omtales som Greenfluencere: personer, der bruger deres digitale kanaler...
Gender-fluid fashion is not a trend, it’s a reality
As attitudes towards gender continue to evolve, so is the fashion industry’s approach to gender-fluid fashion, creating a more inclusive and diverse fashion landscape. In the coming years, we can expect to see more and more of this. Gender-fluid fashion is gaining...
Få succes med influencer marketing som offentlig instans
Influencer marketing er en branche i vækst, og mange virksomheder bruger det i kommercielle sammenhænge til at kommunikere ud til en specifik målgruppe med et bestemt budskab. Men vidste du, at offentlige instanser også kan have gavn af det f.eks. i form af en...
Outdoors Influencers: how should brands work with this niche branch of content creators?
In recent years, the increased focus on health and wellness has paved the way for new creators to inspire their audience to lead an active lifestyle. Among these are outdoors influencers, that seek to motivate and inspire their followers to go outside and enjoy what...
Become an Architects’ go-to brand: how to target your brand content toward Architects & Interior Designers
Content is essential in the workflow of architects, and to be the one brand that stands out of the crowd when architects are researching, you need to get your content out there. Architects are busy, so presenting your content in a beautiful digital showroom or through...
How GUBI is successfully sharing B2B content with over 2000 partners
For GUBI, a simple Digital Asset Management system with blue folders to store their carefully crafted HQ files, campaign images, pack-shots, videos, etc…was not going to work. They needed a beautiful and efficient way to showcase their extensive furniture portfolio...
Fashion experts’ top 3 pieces of advice on how to make your brand grow
Digitalization is at the forefront of the conversation about what is changing in the fashion industry. The need for brands to have an online presence and operate business digitally has been continuously rising, especially over the past few seasons. We have summed up...
Micro-Influencer Marketing: When Less is More
Influencer marketing is, without a doubt, a number one go-to strategy for many brands. As the world changes, life moves more and more into the online space - and let’s be honest, we can hardly live without social media either. Recently, a niche strategy known as...
The Rise of the Wellness Industry
The wellness industry has been on the rise over the past several years. The once niche phrases self care and self love are now seen as an integral practice by many consumers around the world. Now more than ever, we are all looking for ways we can best take ownership...
Celebrating Pride: authentic marketing & community led branding
LGBTQIA+ influencers and activists are highly influential contacts who have nurtured loyal, trusting, and dedicated audiences. As these activists pioneer to change society, so does the incentive for brands to get involved in the movement. Varying across markets, over...
Cabin Culture & The Alpine Lifestyle
Designing optimal personal spaces is not only reserved for our everyday homes; in some markets, recreational homes and cabins also have significant time and attention devoted to them. This is the case in the mountainous nations of Norway, Austria, and Switzerland,...
Summer Escape: a guide to country & summer houses
Packing your bags and escaping from that busy city lifestyle to a summer or country house is one of the most exciting summertime pleasures. Waking up to a bright sky and bird sounds, in a house amongst a field of wildflowers is a uniquely happy feeling. But it is more...
Salvatori launches Digital Showroom powered by VOCAST
Salvatori is an award-winning Italian design company specializing in natural stone and creating innovative products for every part of the home. Since 1946, innovation is entrenched in the DNA of the company. Drawing on the very best of Made in Italy values and...
How ATP Atelier shares great pieces of content with their B2B partners
Content marketing is one of the most effective methods of developing brand presence, growing an audience, and driving sales for many brands. Consistency in brand messaging is one of the many factors that determine growth and control over a company’s narrative. Strong...
STEP INSIDE
Welcome to the digital marketplace
With the Brand Sharing Platform you can get a better feel of how your marketing campaigns are performing, which influencers are more relevant to your brand and how they are engaging with your content.