MARKETING
The best marketing doesn’t feel like marketing.
TikTok: Social media’s new powerhouse
Praised, criticized, and ever-changing - TikTok has undoubtedly been the social media in the spotlight the last year. What started as a platform for lip-syncing and dance videos has grown into a comprehensive portal; you may find videos and trends covering virtually...
How YouTubers can make your brand grow
We all know and love YouTube for its incredible ability to provide us with - well practically anything we could want and think of to watch, whether it be entertainment, practical skills or news. What started as an amateur video outlet has grown into the world's...
Sustainable Lifestyle: green is the new black
International markets value and perceive the importance of lifestyle brands being sustainable, ethical, and transparent differently. Scandinavia in particular is well-known and praised for standing at the forefront of sustainable development. Ranging from fashion...
How Pinfluencers can benefit from digital showrooms
Pinterest is a social media platform that most people use as an online vision board. Pinterest is capturing dreams - being used as a tool to plan the future. So why not take part in planning the future? Pinterest offers you the opportunity to meet your customers when...
Vogue Scandinavia
This August, the highly anticipated Vogue Scandinavia was launched. Comprising a whole region, the edition covers the Nordic countries of Norway, Sweden, Denmark, Finland and Iceland. The magazine aims to be an emblem of modern Nordic fashion, combining elements from...
Belgium: Why and how to conquer the lifestyle market
Belgium: The country of chocolate, fries, and … fashion. Maybe not as tasty, but surely more than tasteful. Martin Margiela, Dries Van Noten, Raf Simons, and Ann Demeulemeester are just a few of the big names who rose to fame from the country’s main cities Antwerp and...
The Netherlands: Why and how to conquer the lifestyle market
Dutch Design is the national pride of The Netherlands and the subject of international praise. It is the umbrella term for the country’s design æsthetics and its popularity explains why VOCAST offers insights into the versatile market with a wide array of (niche)...
The Norwegian lifestyle market – get acquainted
Norway is one of the selected markets coordinated by VOCAST. On our platform, you can find curated lists within fashion, home interior, and lifestyle to help you conquer the Norwegian market. Here are which tendencies and traditions currently shape the consumption...
Sweden: Why and how to conquer the lifestyle market
Why is the land of lagom, Abba, Acne Studios, and Ikea interesting for your brand? And how do you conquer the lifestyle market? Even though Sweden is a small country, it is known for its strong business climate, global competitiveness, and commitment to innovation....
Denmark: Why and how to conquer the lifestyle market
VOCAST has been curating lists for the Danish Fashion and Home Interior sectors for many years. Due to the relevance of conquering the Danish Market for all lifestyle brands. Danes value design, quality, transparency - and the storytelling of a brand. With a strong...
The UK: Why and how to conquer the lifestyle market
VOCAST has been curating lists for the UK Fashion and Home Interior sectors for some time now, and now we want to share with you the true potential of the British lifestyle scene and how you can unlock this vast market. Brits are known for their varying array of...
The US: Why and how to conquer the lifestyle market
The United States is home to much of the biggest and best the world has to offer, no matter what industry you turn to. American culture is hugely impactful and one that most of us know and have some sort of relationship with. Whether it be through, sports, business,...
Germany: Why and how to conquer the lifestyle market
VOCAST has been curating lists for the German Fashion and Home Interior sectors for many years now. Due to the high relevance of the German Market for all brands in both segments, we hosted webinars for you to learn more about the potential of Germany and how to...
Up & Coming Influencers: community curators & social shifters
Up and coming influencers, otherwise known as micro-influencers, are without a doubt one of the most exciting demographics on social media in the eyes of any lifestyle brand. Micro-influencers are usually defined by having a humble number of followers whilst having a...
How content can help your wholesale clients sell more
The most cost-efficient marketing program that all brands can execute with next to zero budget. Across most of the western world, retail has been challenged for years by the Internet leading to the mass closure of many small independent stores. And then came...
