THE MORE YOU KNOW
Reading brings knowledge and knowledge is power
Menswear: Expanding the breadth of opportunity
“With the rising fashion-consciousness and increasing importance of personal appearance amongst men, the demand for menswear is escalating across the globe.” - Business Wire Looking at sales statistics we can see immense growth within the menswear fashion industry....
Fashion Advocates in the Age of Change
In every local fashion market there are a select few who’s attention and reach is more crucial for your brands success than others. Our research team curates relevant press lists each week and saw an increased need for a list that selectively showcased these specific...
Lockdown Update: Scandinavia, Europe and the US
As the world has been experiencing lockdowns this year due to COVID-19, every country around the globe has been dealing with the situation differently. Insider knowledge from various markets about the ins and outs of the current lockdown status is useful information...
Branded Imagery: prolonging social media presence through mood board influencers
Images are processed 60.000 times faster than words in the human brain. Pictures resonate within our mind and give us a chance to read between the lines of what isn’t written out. They remove language barriers, placing the sender in a non-market specific landscape....
Streetwear: Fashion x Culture with insight from London, Paris, and Milan
Streetwear is a common term often thrown around without much thought to what it really means, what its values are, or where it comes from. Many genres of fashion can be defined with a general understanding and consensus that most of us subscribe to. It isn’t too...
Update – Lockdown status in Scandinavia, Europe and the US
The Lifestyle Team at VOCAST is made up of native researchers, with specific knowledge about what is happening across international markets. In the current situation with COVID-19, different countries are taking different precautions. As each country struggles in...
Influencer Marketing: An ever-changing industry that is here to stay
As social media becomes more rooted in people's lives and takes on other functional roles beyond communication, the aspect of what an influencer means is set to grow. Influencers will become key intermediates, connecting brands with consumers on social media in...
Rise of the Plantfluencer: Bringing the Great Outdoors Home
The urban jungle trend has been around for some years now, but the confinement due to the recent pandemic has brought people closer to their leafy friends than ever. To help interior and lifestyle brands find their green fingers: A brief introduction to the...
The DNA of Trends: Where Do Trends Originate And How Long Do They Last?
What is trending in 2020? Fashion Weeks in Paris, Milan and New York? European Championships in football, the Olympics? No. Today, one of the most searched topics on Google is "how to make a face mask". From one day to another, a global health crisis can impact our...
The Digital Showroom Boom: Reinventing the Fashion Experience
The luxury fashion industry has been pressured to adapt to the digital age for some time now. VOCAST supports hundreds of brands by setting up their digital showroom, but the current COVID-19 pandemic might just have created the ideal circumstances for a long awaited...
The Urgency of Digitalisation: Innovation and Sustainability
The urgency of digitalisation in the fashion industry is being fast tracked. COVID-19 is pushing the industry in a direction that it was already walking towards, only now, it is a sprint. Digitalisation can be used by companies to change up their working habits and...
The Impact of COVID-19 on markets across Europe and the US: A guide for lifestyle brands
At Vocast we have a team of researchers that curates lists of relevant contacts across 9 different markets: Denmark, Sweden, Norway, France, Germany, The United States, The United Kingdom, Belgium and The Netherlands. With the recent COVID-19 pandemic, we wanted to...
The Urgency of Digitalisation: Provoking Positive Change
For the first time in living memory, the world around us is facing global shut down. Though different governments, communities and companies are dealing with COVID-19 in their own way, it is clear that no matter where we are in the world, we’re in this together. In...
Beauty and Fashion: A powerful alliance
Over the past few years, the beauty industry has been experiencing a significant change as the launches of more and more brands are setting the industry by storm. With an estimated value of $532 billion, (1) the beauty industry is expected to continue on this rising...
Copenhagen Fashion Week and VOCAST in partnership to create a Digital Runway
In an era of digitalization and automatization most of what we do, we do online, while on the go. We are constantly loaded with digital information from which we must evaluate and adjust to. Fact is, our world is becoming increasingly more digital and all players must...
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Welcome to the digital marketplace
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