Your digital showroom is going to be visited by people who can make or break your brand: journalists, influencers, specifiers, and retailers. And just like in your physical showroom, they expect it to be a visual experience that tells a story about your brand. You can find our tips on best practices for our Digital Showrooms as well as experiences and tips from our customers on how to build a succesful Digital Showroom.
’Tis the season for retailers’ sales! So how do you go about servicing B2B customers during this time? We sat down with Cecilie Pram Kjølbye, Head of Marketing and Julie Asmus, PR & Marketing Coordinator for the Danish fashion accessory brand, Becksöndergaard, to hear...read more
In my experience, creative people tend to love physical showrooms and printed magazines as opposed to digital, probably because they are tangible and controllable ways of expressing their vision. No one wants more digital asset management or any other digital tools...read more
Traditionally VOCAST has been developed to improve workflow in PR and relations with journalists and digital influencers. However, VOCAST has also become a tool for sales at the Birgitte Herskind office. Wing-Yan Lo, who is in charge of international sales and brand...read more
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With the Brand Sharing Platform you can get a better feel of how your marketing campaigns are performing, which influencers are more relevant to your brand and how they are engaging with your content.