DIGITAL SHOWROOM
Consistency is key when is comes to branding.
Your digital showroom is going to be visited by people who can make or break your brand: journalists, influencers, specifiers, and retailers. And just like in your physical showroom, they expect it to be a visual experience that tells a story about your brand. You can find our tips on best practices for our Digital Showrooms as well as experiences and tips from our customers on how to build a succesful Digital Showroom.
Salvatori launches Digital Showroom powered by VOCAST
Salvatori is an award-winning Italian design company specializing in natural stone and creating innovative products for every part of the home. Since 1946, innovation is entrenched in the DNA of the company. Drawing on the very best of Made in Italy values and...
How ATP Atelier shares great pieces of content with their B2B partners
Content marketing is one of the most effective methods of developing brand presence, growing an audience, and driving sales for many brands. Consistency in brand messaging is one of the many factors that determine growth and control over a company’s narrative. Strong...
Meet MANTLE and the 3 reasons why the rising Swedish beauty brand chose VOCAST
MANTLE is a beauty and skincare brand founded by Stina Lönnkvist and Josefin Landgård. Together they went on a deep dive, exploring the world of CBD, and created simpler skincare routines without compromising with quality and efficiency. Naturally, the work that went...
Why a digital showroom is important for design-driven brands: an editor’s perspective
At VOCAST we foresaw the rise in design-driven brands embracing digital tools, intensified by a global pandemic and an increasingly fragmented media landscape. Digitalization is now a crucial element to supply the right media channels and stakeholders in a fast-paced...
The Digital Showroom Boom: Reinventing the Fashion Experience
The luxury fashion industry has been pressured to adapt to the digital age for some time now. VOCAST supports hundreds of brands by setting up their digital showroom, but the current COVID-19 pandemic might just have created the ideal circumstances for a long awaited...
The Urgency of Digitalisation: Innovation and Sustainability
The urgency of digitalisation in the fashion industry is being fast tracked. COVID-19 is pushing the industry in a direction that it was already walking towards, only now, it is a sprint. Digitalisation can be used by companies to change up their working habits and...
The Urgency of Digitalisation: Provoking Positive Change
For the first time in living memory, the world around us is facing global shut down. Though different governments, communities and companies are dealing with COVID-19 in their own way, it is clear that no matter where we are in the world, we’re in this together. In...
Copenhagen Fashion Week and VOCAST in partnership to create a Digital Runway
In an era of digitalization and automatization most of what we do, we do online, while on the go. We are constantly loaded with digital information from which we must evaluate and adjust to. Fact is, our world is becoming increasingly more digital and all players must...
Q&A with Danish fashion accessory Brand Becksöndergaard
’Tis the season for retailers’ sales! So how do you go about servicing B2B customers during this time? We sat down with Cecilie Pram Kjølbye, Head of Marketing and Julie Asmus, PR & Marketing Coordinator for the Danish fashion accessory brand, Becksöndergaard, to...
Content drives sales
Traditionally VOCAST has been developed to improve workflow in PR and relations with journalists and digital influencers. However, VOCAST has also become a tool for sales at the Birgitte Herskind office. Wing-Yan Lo, who is in charge of international sales and brand...
