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MARKETING

The best marketing doesn’t feel like marketing.

We consider ourselves pretty knowledgable about marketing and have a lot of dedicated colleagues, that want to give you the best advice possible in terms of best practices, insights and predictions about how marketing will evolve in the future.
Gender-fluid fashion is not a trend, it’s a reality

Gender-fluid fashion is not a trend, it’s a reality

As attitudes towards gender continue to evolve, so is the fashion industry’s approach to gender-fluid fashion, creating a more inclusive and diverse fashion landscape. In the coming years, we can expect to see more and more of this. Gender-fluid fashion is gaining...

How GUBI is successfully sharing B2B content with over 2000 partners

How GUBI is successfully sharing B2B content with over 2000 partners

For GUBI, a simple Digital Asset Management system with blue folders to store their carefully crafted HQ files, campaign images, pack-shots, videos, etc…was not going to work. They needed a beautiful and efficient way to showcase their extensive furniture portfolio...

Micro-Influencer Marketing: When Less is More

Micro-Influencer Marketing: When Less is More

Influencer marketing is, without a doubt, a number one go-to strategy for many brands. As the world changes, life moves more and more into the online space - and let’s be honest, we can hardly live without social media either. Recently, a niche strategy known as...

The Rise of the Wellness Industry

The Rise of the Wellness Industry

​The wellness industry has been on the rise over the past several years. The once niche phrases self care and self love are now seen as an integral practice by many consumers around the world. Now more than ever, we are all looking for ways we can best take ownership...

Celebrating Pride: authentic marketing & community led branding

Celebrating Pride: authentic marketing & community led branding

​LGBTQIA+ influencers and activists are highly influential contacts who have nurtured loyal, trusting, and dedicated audiences. As these activists pioneer to change society, so does the incentive for brands to get involved in the movement. Varying across markets, over...

Cabin Culture & The Alpine Lifestyle

Cabin Culture & The Alpine Lifestyle

Designing optimal personal spaces is not only reserved for our everyday homes; in some markets, recreational homes and cabins also have significant time and attention devoted to them. This is the case in the mountainous nations of Norway, Austria, and Switzerland,...

Summer Escape: a guide to country & summer houses

Summer Escape: a guide to country & summer houses

Packing your bags and escaping from that busy city lifestyle to a summer or country house is one of the most exciting summertime pleasures. Waking up to a bright sky and bird sounds, in a house amongst a field of wildflowers is a uniquely happy feeling. But it is more...

Entrepreneurs as influencers: why should you partner with them?

Entrepreneurs as influencers: why should you partner with them?

Entrepreneurs with a large following on both their business and personal accounts are excellent brand ambassadors. Their business savvy outlook influences the market, as they create new products that consumers are looking for. Moreover, their followers are loyal to...

The power of mom influencers

The power of mom influencers

Impactful, persuasive, and the ultimate go-to for advice of any kind. Let's talk about mom influencers and how they have conquered the social media world. Mom influencers have really made a mark in the social media landscape. Their content is based on experiences and...

How to get the best out of each dish with Gastronomy Influencers

How to get the best out of each dish with Gastronomy Influencers

With the festivities being right around the corner, we have found ourselves browsing through social media and the internet to find the perfect cake or roasted meat recipes, while coming across delightful recipes we also envy, and are inspired by the aesthetically...

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