MARKETING
The best marketing doesn’t feel like marketing.
The world of photography: how can brands best work with game changing photographers?
Photography is so much more than taking pictures. Whether it's capturing fashion, telling the story of a particular event, or challenging societal norms and beauty standards, photography can evoke emotions and bring people closer together through shared experiences....
Gender-fluid fashion is not a trend, it’s a reality
As attitudes towards gender continue to evolve, so is the fashion industry’s approach to gender-fluid fashion, creating a more inclusive and diverse fashion landscape. In the coming years, we can expect to see more and more of this. Gender-fluid fashion is gaining...
Outdoors Influencers: how should brands work with this niche branch of content creators?
In recent years, the increased focus on health and wellness has paved the way for new creators to inspire their audience to lead an active lifestyle. Among these are outdoors influencers, that seek to motivate and inspire their followers to go outside and enjoy what...
Become an Architects’ go-to brand: how to target your brand content toward Architects & Interior Designers
Content is essential in the workflow of architects, and to be the one brand that stands out of the crowd when architects are researching, you need to get your content out there. Architects are busy, so presenting your content in a beautiful digital showroom or through...
How GUBI is successfully sharing B2B content with over 2000 partners
For GUBI, a simple Digital Asset Management system with blue folders to store their carefully crafted HQ files, campaign images, pack-shots, videos, etc…was not going to work. They needed a beautiful and efficient way to showcase their extensive furniture portfolio...
Fashion experts’ top 3 pieces of advice on how to make your brand grow
Digitalization is at the forefront of the conversation about what is changing in the fashion industry. The need for brands to have an online presence and operate business digitally has been continuously rising, especially over the past few seasons. We have summed up...
Micro-Influencer Marketing: When Less is More
Influencer marketing is, without a doubt, a number one go-to strategy for many brands. As the world changes, life moves more and more into the online space - and let’s be honest, we can hardly live without social media either. Recently, a niche strategy known as...
The Rise of the Wellness Industry
The wellness industry has been on the rise over the past several years. The once niche phrases self care and self love are now seen as an integral practice by many consumers around the world. Now more than ever, we are all looking for ways we can best take ownership...
Celebrating Pride: authentic marketing & community led branding
LGBTQIA+ influencers and activists are highly influential contacts who have nurtured loyal, trusting, and dedicated audiences. As these activists pioneer to change society, so does the incentive for brands to get involved in the movement. Varying across markets, over...
Cabin Culture & The Alpine Lifestyle
Designing optimal personal spaces is not only reserved for our everyday homes; in some markets, recreational homes and cabins also have significant time and attention devoted to them. This is the case in the mountainous nations of Norway, Austria, and Switzerland,...
Summer Escape: a guide to country & summer houses
Packing your bags and escaping from that busy city lifestyle to a summer or country house is one of the most exciting summertime pleasures. Waking up to a bright sky and bird sounds, in a house amongst a field of wildflowers is a uniquely happy feeling. But it is more...
Entrepreneurs as influencers: why should you partner with them?
Entrepreneurs with a large following on both their business and personal accounts are excellent brand ambassadors. Their business savvy outlook influences the market, as they create new products that consumers are looking for. Moreover, their followers are loyal to...
Behind the curtains: the power of celebrities in the world of fashion
Fashion is a unique art form. Every day we choose how we express ourselves creatively and morally to the world through the outfits that we wear and the brands that we choose to spend our money on. Culturally speaking, immense credibility can be given to brands and...
The power of mom influencers
Impactful, persuasive, and the ultimate go-to for advice of any kind. Let's talk about mom influencers and how they have conquered the social media world. Mom influencers have really made a mark in the social media landscape. Their content is based on experiences and...
How to get the best out of each dish with Gastronomy Influencers
With the festivities being right around the corner, we have found ourselves browsing through social media and the internet to find the perfect cake or roasted meat recipes, while coming across delightful recipes we also envy, and are inspired by the aesthetically...