Salvatori is an award-winning Italian design company specializing in natural stone and creating innovative products for every part of the home. Since 1946, innovation is entrenched in the DNA of the company. Drawing on the very best of Made in Italy values and cutting-edge engineering and technological know-how, Salvatori fuses old-fashioned craftsmanship with contemporary design. Working closely with architects, designers, and builders to provide not only practical support but also inspiring new ways to work with stone which often challenge traditional thinking.

Today the third generation continues the story of innovation and at VOCAST we are proud to support the digital expansion of such a legacy. We sat down with Salvatori to know more about the reasons why they chose VOCAST for their B2B digital endeavors. 

We were using a series of different platforms and it got to the point that we realized our partners, dealers, and other parties needed a tool where they could find everything in one place. We wanted to make it easy to share resources such as images, documents, and so on.

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We love the tags and filters because it means the latest, freshest content is immediately available and easy to find when a user searches a particular product. Another favorite is the way you can choose images and add them to your basket – this is a really useful sharing tool for our press office. 

Our sales network has really noticed the difference, as they now have more autonomy in the way they access and share materials. We can also quantify the most downloaded and appreciated content which in turn, helps us to develop more relevant images and documents.

Why not give a visual experience that tells a story about your brand, just as you would in your physical showroom? VOCAST supports hundreds of brands by setting up their tailor-made image banks. It’s a place for their hand-picked editors, influencers, buyers, and retailers to access their assets on the go. Learn more about the VOCAST image bank feature here: https://vocast.com/digital-showroom

Content marketing is one of the most effective methods of developing brand presence, growing an audience, and driving sales for many brands. Consistency in brand messaging is one of the many factors that determine growth and control over a company’s narrative. Strong brands know how to portray their brand consistently and at every customer touchpoint. 

But how do you parallel this with your equally important partners, press, and other B2B collaborators? We sat down with Emmy Björling, PR & Marketing Manager at Swedish accessories and shoe brand ATP Atelier, to talk about the benefits of producing consistent and high-quality content. Learn how ATP Atelier efficiently distributes unique stories with their B2B partners. 

For us to be able to stand out in the overly saturated fashion industry it’s important to not only create unique and exciting products but also to match that with interesting content. In some cases, content even trumps product in importance. The content tells a story the product can’t. In this day and age, most people shop to realize themselves and to associate themselves with a brand’s values rather than filling an actual “need” through a product.

We really value all the content that we do, which means that we put a lot of effort into how it will look and how it will feel so that the content really shows the core of the brand. It’s a constant flow process coming mainly from a team of four people in marketing. One of us has been working here for a very long time and she’s head of all the content that we produce. That is really something that helps us do almost everything in-house.

As for the inspiration, we get it from everywhere, from our creative director, the products we make, the community around us, etc…We also have a physical universe which is our Atelier, it’s much more than a store, we have other brands that we represent as well. All sorts of furniture and art that we feel are a part of our identity. We collect things around us that will be sooner or later be the inspiration for everything we do.

When you have a lot of different retailers around the world it might be difficult to present our brand the way we think it should be. But one way of keeping it all together is through the content that we share and create together.
For us content is so important and in that way we also want to share that with our retailers and our partners, it’s a win-win situation. That helps with keeping the narrative of ATP Atelier and the branding consistent.

In the case that we want to put a bit more effort into a certain partnership, we could for instance do a collaboration on a product level where we would do a product design together and we will also create content for that product. Sometimes we do content collaborations where we will share the story of ATP Atelier while including their products as well.

For example, we did a very successful collaboration with Net-a-Porter last summer where we created a product together – a cozier version of our Doris everyday sandals, we also worked on a content collaboration with the influencer Linh Niller. That content was shared between all of us on social media and other channels. By joining our forces together with Linh and Net-a-Porter we achieved create a very successful content collaboration.

We didn’t have an in-house team which means that we basically didn’t control any of the PR. We would send pictures via email or did simple wetransfers to different PR agencies. Our PR team was started together with implementing VOCAST. It simplified the whole process and we now do everything ourselves.

It came up when we couldn’t travel or have anyone visit our physical showroom during the lockdowns. The whole media bank is where all pictures are but the focus is more on downloading the assets. I wanted to create an interactive page that you can share with anyone anywhere and that contains the spirit of each collection while keeping control over the narrative. It’s been great to share that because we also use it for our sales purposes, our sales team couldn’t travel as well and they use it for prospecting mainly and presenting the new collections.

Creating and sharing selections, we use it a lot to send to stylists, to press, and partners. It’s so easy to be able to showcase in one go for example what are the heels for this season just for them to see.

It makes a huge difference for us, if we didn’t have it we wouldn’t have a natural place to direct all the important people that should have the information for the upcoming season. I work with it every day and I think it’s an amazing solution.

Marketing teams are always working hard to make a great customer journey and I would say that as PR managers we are also focusing on creating that same journey for the whole process that comes before the end customer. VOCAST is a tool that helps us create that brand journey from start to finish. It also simplifies the whole sending back-and-forth of big assets.

About ATP Atelier

ATP Atelier was founded by two close friends Maj-La and Jonas. ATP Atelier was born out of the desire to create shoes and leather goods that couple contemporary Scandinavian design and authentic Italian craftsmanship. The mission is to challenge the concept of luxury – to make it smart, not redundant. With a sustainable mindset ATP Atelier sets out to create, not just because, but to make a real difference in women’s lives. Read more about ATP Atelier or discover their digital showroom. 

Why not give a visual experience that tells a story about your brand, just as you would in your physical showroom? VOCAST supports hundreds of brands by setting up their tailor-made image banks. It’s a place for their hand-picked editors, influencers, buyers, and retailers to access their assets on the go. Learn more about the VOCAST image bank feature here: https://vocast.com/digital-showroom

MANTLE is a beauty and skincare brand founded by Stina Lönnkvist and Josefin Landgård. Together they went on a deep dive, exploring the world of CBD, and created simpler skincare routines without compromising with quality and efficiency. Naturally, the work that went into their products needed to be shared with the world, and as a result, they turned to VOCAST. The brand is a part of our growing Swedish client base to have adopted the brand sharing platform. We sat with Stina, Co-Founder, and CMO at MANTLE, who shared with us the 3 reasons why a digital showroom powered by VOCAST was the way to go.

Beauty brands rely heavily on quality content to show consumers accurate skincare      « before and afters ». The skincare asset checklist includes, amongst many things: high-quality texture stills to give customers a feel for the product, pack-shots, authentic before and afters, how-to-apply videos, ingredient lists, etc…

VOCAST has re-defined asset sharing and made it easy to showcase a brand’s content. The process of sharing that crucial content is one of the first reasons why MANTLE implemented a digital showroom.

« We love that we can gather all our images and information (from campaign images and videos, to press releases and pack-shots) under the same roof. And that it’s easy for our collaborators and partners to navigate and find the material they need (…) Before VOCAST we sent everything personally to each of our contacts. After VOCAST we found an efficient way to share our latest material and news. »

The simplicity of the platform was an important factor, alongside having a complete product that allows the process of going through every touch-point without hassle. Leaving space for creativity to run free.

« We are all about multi-purpose products and VOCAST is a multi-purpose tool so it was a match made in heaven. Founding an easy-to-use solution while preserving a creative way to communicate was an important factor in our decision-making. »

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By making the content available for their retailers, contacts, and network, MANTLE makes sure the brand’s standards are maintained by facilitating control over how they are represented. This lets Stina focus on what’s the most important, growing and nurturing her business. But to keep the ball rolling, adapting and teaching your team how to use the platform is an important factor for success: 

« It’s important to take the time making sure your digital showroom is user friendly and tailor-made for your network. The next step is to take the time to introduce VOCAST. By doing a proper onboarding you’ll save a ton of time in coordinating material to your contacts personally because they know how and where to find it themselves. Everyone in our growing teams now knows what material to use. » 

« We can focus on other tasks now that we don’t need to share everything manually. This precious time allows us to focus on making our business grow. We recommend VOCAST for structure, efficiency, and creativity. It’s a great tool for targeting your information and news towards partners and it’s a platform that is available and easy to use. »

About MANTLE

Josefin Landgård met her Co-Founder Stina Lönnkvist and together they went on a deep dive, exploring the world of CBD. They quickly recognized its powerful potential to upgrade skin health, restore personal balance, and enhance well-being for people leading full lives. From this union, they founded MANTLE – a Scandinavian beauty & wellness brand powered by cannabis. The concept of MANTLE’s range is to combine the best of both worlds. All products consist of a powerful blend of actives + botanicals to promote radical results with minimal effort. Read more about MANTLE or visit their digital showroom.

Why not give a visual experience that tells a story about your brand, just as you would in your physical showroom? VOCAST supports hundreds of brands by setting up their tailor-made image banks. It’s a place for their hand-picked editors, influencers, buyers, and retailers to access their assets on the go. Learn more about the VOCAST image bank feature here: https://vocast.com/digital-showroom

At VOCAST we foresaw the rise in design-driven brands embracing digital tools, intensified by a global pandemic and an increasingly fragmented media landscape. Digitalization is now a crucial element to supply the right media channels and stakeholders in a fast-paced manner. So how can you navigate this while still keeping true to your brand?

We outlined the reasons why design-driven brands should invest in their image bank and gathered exclusive insights from Elena Cattaneo, an interior design journalist who writes for several major Italian publications (Interni, CasaFacile, DCasa, D di Repubblica and Dove), to share her point of view and explain how digital showrooms improved her crucial work.

Without a doubt, social media and the internet increased the rate at which content needs to be produced and delivered. Magazines, like any other media outlet, need to keep up with the speed we are being dictated to today. And as a brand, you need to help the right people communicate your stories at a steady pace while still keeping up with your quality.

To match this speed, the content production done by modern lifestyle brands is no longer only the occasional press release. They are doing campaign images, product shots for e-commerce, SoMe content for their retailers and their channels. More videos, lookbooks, catalogs, line sheets, and many other “heavy” assets that are too big to attach to a regular email. Elena agrees that brands can convey their craftsmanship digitally:

« The artisanal quality of a brand can, in my opinion, be told with images, photographs, or videos. For example, in addition to the “still life” photo of a product, when doing a search on a digital showroom, there could also be a short video of its most artisanal details or of a specific step in the production process. »

Brands have evolved into these big-scale content producers, and the next step is taking the distribution part of that process to share these precious assets with like-minded people that get what they are doing. Elena thinks that image banks designed by VOCAST specifically elevate this process:

« I like the categorization set-up like the different rooms in a house, especially if it is a brand that produces furniture and 70 different objects, and I also like the possibility to search by topics and collections. On top of that, it is very useful to be able to choose the size of the photos already sized for different resolutions.»

In the world we are living in now, the important editors don’t have the time to drop by your physical showroom as often, however, they still would want to follow up on hearing something about your brand, and if they can get quality content right then and there, the chances of getting high standard coverage are better.

A custom-made digital showroom is a perfect showcase for people, partners, and the media to engage with lifestyle brands’ creative universe in an efficient and powerful way. Through her work, Elena observed the direction a great deal of design-driven brands chooses to take. « I’ve actually come into contact with digital showrooms powered by VOCAST without really knowing it. They are intuitive tools that offer the ability to download the material you need. » And for Elena, there’s no doubt that these digital showrooms have made her work process much more effective:

« The difference for us journalists between sites that offer a well-managed, easy-to-use digital showroom and those that don’t is huge. You’re working with tight deadlines, and being able to download material (photos and information) right away without waiting for sign-up times or responses makes all the difference. »

She adds, « as a journalist, it’s important for me to be able to find, almost immediately, as much information about a particular product as possible; the description, name of the designer, dimensions, materials, price, and also advice on maintenance. (…) I write for different magazines, so the reading communities and their needs vary. In any case, regarding the specific way I showcase a product, I think it is important to know the creative and design history that led to the creation of that product. How it was born, and what makes it unique.»

About Elena

Elena Cattaneo is an Italian journalist who has been writing for interior design and architecture magazines and online publications for over 25 years. She started her professional career in an architecture studio in Florence, but she soon moved towards a career in journalism.

She has worked as an internal editor for several Mondadori magazines (Casa Idea, Donna Moderna, Casaviva, Casa Facile), then at the beginning of 2014, returned to freelance and started her blog. Now she continues to collaborate with: Interni, CasaFacile, DCasa, D di Repubblica and Dove. And is also involved in creating content on the topics of design and travel for many different types of media. 

Why not give a visual experience that tells a story about your brand, just as you would in your physical showroom? VOCAST supports hundreds of brands by setting up their tailor-made digital showrooms. It’s a place for their hand-picked editors, influencers, buyers, and retailers to access their assets on the go. Learn more about the VOCAST digital showroom feature here: https://vocast.com/digital-showroom