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VOCAST Researchers Share Their Favorites

Marketing, Research

At VOCAST we specialize in creating curated lists containing the most prominent contacts across markets. Our lifestyle researchers from all over the world scout the influencer scene, both within fashion, beauty and the home interior realm, in order to ensure the most current and relevant contacts for our curated lists.

Over the past month, VOCAST has been updating our  influencer curated lists – including micro- and bigger influencers as well as fashion and home interior TikTokers, to maintain the lists’ relevance in the fast-evolving influencer market. This article will showcase some of our researchers’ favorite curated Influencer lists — why these stand out, and a few highlighted contacts from each of the lists.

The researchers favorite lists

Below you will be presented with the different researchers at VOCAST, their favorite curated list as well as some contacts they recommend you to check out.

Maria – Danish Media Researcher 

Maria is the Danish Newsmedia Researcher at VOCAST. She is currently studying for a bachelor’s degree in International Business at Copenhagen Business School. Her interests include art, fashion and cooking.

One of Maria’s favorite curated lists is the Copenhagen Style fashion list. This curated list contains contacts that have mastered the balance of being classy and street when entering the streets of Copenhagen. Maria argues that this is one of her favorite lists because:

“This list showcases influencers, big and small, that represent the street style seen in Copenhagen. The list really showcases how Danes can have drastically different personal style, whilst still having a red thread amongst everyone: comfortability, coolness, and mixing vintage and new.”

 

Below we have highlighted some of the contacts you can find from the Copenhagen Style list:

Anne Johannsen

Anne Johannsen is a Danish fashion influencer. Her style is very colorful, wearing mostly whimsical and unique vintage finds. In 2018 she got the prestigious mention in VOGUE being the only dane presented on their list of “100 streetstyle darlings”

Marie Jedig

Marie Jedig is a Copenhagen based influencer and musical enthuisiast. Her style is rooted in vintage pieces and silhouttes.

Sidsel Alling

Sidsel Alling is a freelance Danish photographer, videographer and creative consultant. Sidsel has worked in the fashion industry since 2008, first as a junior fashion editor at Cover Magazine, later as a fashion director at Soundvenue Magazine.



Sofie Kruse

Sofie Kruse is a young danish influencer and blogger. Her style is characterized by minimalistic outfits.

Andrine – Norwegian Lifestyle Researcher 

Andrine is the Norwegian Lifestyle Researcher at VOCAST. She has a bachelors degree in “Communication and Digital Media” from Aalborg University in Copenhagen. When she’s not working, she loves being creative and hanging out with friends, and is passionate about fashion.

One of Andrine’s favorite curated list is called Micro Home Interior Influencers. The list contains some of Norway’s most need-to-know micro home interior influencers that have a smaller following, high engagement, and loyal audiences. Andrine explains what makes this list stand out:

 

“I especially love this list because many of these influencers also have a genuine passion for home interior, which they beautifully express through their content. Their spaces are not only aesthetically inspiring but also feel personal and lived-in.”

Below we have highlighted some of the contacts you can find from the Micro Home Interior Influencers list:

Anna Marthe Widvey

Anna Marthe Widvey is a Norwegian interior micro- influencer, known for her beautifully curated home that reflects a Scandinavian-inspired aesthetic. Her space is defined by a soft, neutral color palette and a light, airy atmosphere.

Andrea Lohndal

Andrea Lohndal is a Norwegian home interior influencer with a refined style defined by clean lines and earthy tones. Her home blends cozy furnishings with clean, simple design, resulting in a space that feels both stylish and welcoming.

Madelaine K

Madelaine K is a Norwegian content creator with a minimalist style. Her home showcases a thoughtful blend of simplicity and elegance, with carefully curated statement pieces that add character without overwhelming the space.

Matilda – Swedish Lifestyle Researcher 

Matilda is the Swedish Media Researcher at VOCAST. She holds a Bachelor’s degree in Business Administration and Service Management for Arts and Culture and has previously worked both with contemporary art as well as lifestyle PR.

Matilda has chosen that her favorite curated list is the Micro Fashion Influencers. One this list you can find fashion contacts from Sweden that showcase their personal style on their social media to a smaller, yet still loyal audience. Matilda argues that the Micro Fashion Influencers list is valueable because:

“This list perfectly sums up how important one’s platform is as a member of the creative industries. Each contact in the list has influence of their own, while maintaining a profession within the Swedish fashion, design, or creative scene.”

 

Below we have highlighted some of the contacts you can find from the Micro Fashion Influencers list:

Filippa Lindau

Filippa is the Creative Producer & Content Creator for the scandinavian brand Gina Tricot. On her instagram she shares snippets from her daily life, outfit inspiration and more

Hannah Eklund

Hannah is an up and coming profile within Swedish influencers. Her strong sense of style and aesthetics shine through her social media account. Hannah works as a Community & Content Manager at the design firm Massproductions.

Johanna Lager

Johanna Lager is the Production & PR Manager at the established shoes and accessocies brand ATP Atelier. With her poignant sense os style, as well as an eye for the latest trends and styles, Johanna is an interesting profile for more than just her PR work.

Lowe Olsen

Lowe is an up and coming fashion stylist and writer, currently involved in the hobnobjournal-project. Her style is eclectic and she loves to mix and match styles. She works as the creative director at Nelly.com



Sofia – Finnish Lifestyle Researcher 

Sofia is the Finnish Media Researcher at VOCAST. She is currently studying a master’s degree in Brand and Communications Management at Copenhagen Business School.

Sofia highlights the curated list Influencers, focusing on home interior. According to Sofia, this specific curated list is valuable because:

 

“I believe this is a valuable list to update as you assess the entire home interior market, comprising a very broad range of contacts. While each individual belongs to the same list, each contact represents a very distinct interior aesthetic.”

 

Below we have highlighted some of the contacts you can find from the Influencers list:

Anna Pirkola

Anna Pirkola is an interior stylist and designer from Helsinki, Finland. In 2018, Pirkola co-founded Studio Plenty, a Helsinki-based company specialising in conceptualisation, photoshoots and space design.

Maija Rasila

Maija Rasila is an interior architect at Finnish Design Shop, known for her distinctive approach to interior design. She artfully combines timeless design classics with vintage pieces, creating spaces that feel both curated and full of character.

Noora Uusitalo

Noora Uusitalo is a Finnish lifestyle and home interior influencer based in Helsinki, Finland. Known for her beautifully curated home, Noora shares inspiring content that blends timeless aesthetics with cozy, personal touches.

Josephine – DACH Lifestyle Researcher 

Meet Josephine, our DACH lifestyle researcher. She grew up in Germany and France and currently studies a Master’s degree in Cognition and Communication from the University of Copenhagen. Outside of the office, Josephine practices, studies, and teaches Yoga.

Josephines favorite curated list is the Up & Coming Influencers, within the fashion category. The focus of this list is influencers that will soon be dominating the German fashion scene. One of the reasons why it’s Josephines favorite curated lists is because:

 

 

“It’s always fun to see who is trending right now and how individual content creators change in a short span of time, evolving with increasing followers and cooperations.”

 

 

Below we have highlighted some of the contacts you can find from the Up & Coming Influencers list:

Anaïs Elen

Anaïs is a digital creator who focuses on minimalistic, high street and luxurious fashion as well as interior design. She also works as the US Correspondant at InStyle Germany, currently traveling back and forth between New York City and Berlin.

Assia Riad

Assia Riad is a German fashion and lifestyle influencer known for her sophisticated and elegant style. Online, she shares her chic but edgy styles, hair tutorials and precious moments from her everyday life.

Charlie Lehmann

Charlie is a German content creator who has recently moved from Hamburg to Barcelona. Her Instagram is like a personal diary, documenting cherrished moments, delicious food and fit checks.

Mariàn Papadea

Mariàn is an architect and designer based in Berlin. Her love for homer and interior design is being displayed on her Instagram and TikTok accounts, showcasing her flea market finds and DIY projects, bringing her creativity from home into the digital space.



Kim-Mara – Dutch Lifestyle Researcher

Kim-Mara is the Dutch Media Researcher at VOCAST. She is a Communication Science student at the University of Amsterdam, currently completing the rest of her bachelor’s degree in Copenhagen. Outside of our office, she is passionate about fashion and content creation.

Kim-Mara’s favorite curated list is the 10 Home Interior Advocates. Not only do these contacts inspire their audiences, but they are also leaving a strong imprint on the Dutch interior design landscape. One of the reasons why specifically this list is Kim-Mara’s favorite curated lists is because:

“It offers a concise yet insightful overview of some of the most influential and relevant figures in the interior industry today. By narrowing it down to just 10 contacts, the list is both curated and accessible—making it an efficient resource for anyone looking to connect with key voices in the field.” 

 

Below we have highlighted some of the contacts you can find from the 10 Home Interior Advocates list:

Anne Claus

Anne Claus is a Dutch interior designer and influencer. She is the founder of Anne Claus Interiors, a design studio known for creating luxurious, neutral-toned interiors and exteriors.

Merrith van den Bosch

Merrith van den Bosch is a Dutch interior and lifestyle influencer with an eye for detail. Besides her interior content she shares bits and pieces of her style and travels.

Piet Boon

Piet Boon is a Dutch interior designer and founder of Studio Piet Boon, known for its perfectly balanced interior and exterior designs.

Petra – French and Belgian Lifestyle Researcher

Petra is the French Media Researcher at VOCAST. She holds a Bachelor’s degree in International Luxury Management in Fashion, and she has previously worked in PR and event production. Her interests include art and fashion.

One of Petra’s favorite curated lists with the home interior list called French Country Living. One of the reasons why this list is her favorite is because:

 

“The French Country Living list because it resonates deeply with the French home interior space, and it captures an elegant niche. Between lavender fields and freshly baked pâtisserie, the featured content creators embody the essence of French country life.”

 

Below we have highlighted some of the contacts you can find from the French Country Living list:

Audrey Fitz John

Audrey Fitz John lives a slow life in the Charente Maritime region of France. She captures the essence of French country living through her aesthetically pleasing photography and styling.

Béatrice Minard

Madame Décore is a content creator and a freelance journalist, she shares her life through beautiful imagery and warm articles.
Her content revolves around home decor and sharing refined yet accessible inspiration.

Manon Delorme La Maison de Maya

Manon captures the charm of lived-in and soulful interiors perfectly. Her soft colour palettes and cozy textures warm the heart of the viewer. She fully embraces the joys of country life, from flea market finds to farm moments.

Lavinia – Italian Lifestyle Researcher

Lavinia is the Media Researcher for the Italian market. She is currently taking a bachelor´s degree in Business Administration and Digital Management at Copenhagen Business School. She´s passionate about ballet, music and other artforms.

Lavinia highlights the curated list Micro Fashion Influencers as one of her favorite lists. This list contains contacts have a smaller following, high engagement and loyal audiences. The reason why this is Lavinia’s favorite list is because:

“This list is one of my favourites as micro-influencers bring a unique blend of authenticity and community engagement. They often have deep connections with their followers, which results in higher engagement and more meaningful brand interactions.”

 

Below we have highlighted some of the contacts you can find from the Up & Coming Influencers list:

Cecilia Roella

Cecilia Roella is an Italian lifestyle content creator based in Milano. She is the Art Director at Luxottica and shares minimalistic design, fashion and lifestyle content.

Sophia Ippoliti

Sophia Ippoliti is an italian influencer based in Rome. Her style is minimal and effortlessly chic.

Silvia Stella Osella

Silvia Stella is a creative consultant based in Milan. She is known for her passion towards sustainable fashion.

Alexandra M – UK Lifestyle Researcher

Meet Alexandra, who is the UK Media Researcher at VOCAST. She holds a Bachelor’s in Digital Management from CBS and has prior experience within Art Writing, Marketing and PR, and UX Design.

Alexandra highlights the curated list Up & Coming Influencers, where the focus is mainly on some of UK’s most promising up and coming or ‘next generation’ influencers within the home interior segment. Alexandra argues that this list is one of her favorites because:

 

“Their work offers inspiration for creating authentic spaces that reflect personal taste, often incorporating affordable, vintage, and characterful design elements.” 

 

 

Below we have highlighted some of the contacts you can find from the Up & Coming Influencers list:

Sophie Rowell

Sophie Rowell is an interior designer as featured in House & Garden, AD, The Telegraph, WSJ, Domino, The Sunday Times, and Vogue. 

Sarah Vanrenen

Sarah Vanrenen profile has been a large name over the past few years continues to grow. She has undertaken a broad range of residential and commercial projects in the UK and abroad and in both the countryside and the city.

Toby & Mikey Perryman-Payne

Toby is an interior stylist, decorator, and influencer based in Bath.

Alexandra B – US Lifestyle Researcher

Alexandra is the U.S. Media Researcher at VOCAST. She has a bachelor’s degree in Communication from UC San Diego and a master’s degree in Cognition and Communication from University of Copenhagen. Outside of work, she is a singer and songwriter.

Alexandra’s favorite list is the Micro Fashion Influencers list. This list contains some of the US’s most need-to-know micro fashion influencers. One of the reasons why it’s Alexandra’s favorite curated lists is because:

“What I love about this list is how candid these creators are with their audience. Their community may be small, but they’re loyal and highly engaged. Their content feels very down to earth, almost like you’re watching a friend.” 

 

Below we have highlighted some of the contacts you can find from the Up & Coming Influencers list:

Chloë Felopulos

Chloë Felopulos is a fashion influencer and stylist based in NYC. She loves to play with textures, patterns, and colors in her style choices, making her stand out in a fun and unique way.

Jordan Hardman

Jordan Hardman is a lifestyle and fashion influencer based between Los Angeles and Orange County. Her profile is the place for beachy, boho content.

Michelle Hyebin Yang

Michelle Hyebin Yang is a fashion creator located in New York.

 

Mia Maria Jensen Miller is the Danish News Media Researcher and Content Coordinator and is currently studying a master’s degree in Film and Media Studies at University of Copenhagen. When not working, she loves hanging out with friends, going to concerts and explore the underground music scene.

 

This article is published on the 19th of May 2025

Want to learn more about these curated lists? Feel free to contact us.

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