MARKETING
The best marketing doesn’t feel like marketing.
The Power of Podcasting
Podcasts are not a new format in 2020. Nevertheless, it is a marketing element with many, and still untapped, possibilities. VOCAST has created a Podcast list for Fashion and Home/Interior, for each market to help our brands navigate in the podcasting sphere. ...
Italy: Why and how to conquer the lifestyle market
VOCAST is launching Italian curated lists for the lifestyle market. With over 67.000 fashion brands (1) and over 30.000 interior design companies (2), not to mention world prestigious wool, silk, lace and leather manufacturers, Italy represents one of the largest...
Influencer Marketing: An ever-changing industry that is here to stay
As social media becomes more rooted in people's lives and takes on other functional roles beyond communication, the aspect of what an influencer means is set to grow. Influencers will become key intermediates, connecting brands with consumers on social media in...
The DNA of Trends: Where Do Trends Originate And How Long Do They Last?
What is trending in 2020? Fashion Weeks in Paris, Milan and New York? European Championships in football, the Olympics? No. Today, one of the most searched topics on Google is "how to make a face mask". From one day to another, a global health crisis can impact our...
The Digital Showroom Boom: Reinventing the Fashion Experience
The luxury fashion industry has been pressured to adapt to the digital age for some time now. VOCAST supports hundreds of brands by setting up their digital showroom, but the current COVID-19 pandemic might just have created the ideal circumstances for a long awaited...
Beauty and Fashion: A powerful alliance
Over the past few years, the beauty industry has been experiencing a significant change as the launches of more and more brands are setting the industry by storm. With an estimated value of $532 billion, (1) the beauty industry is expected to continue on this rising...
The Rise of Athleisure: When Sport Meets Fashion
Fashion trends are constantly changing. At least, that is how it usually is. Athleisure is not a usual fashion trend. Wearing casual but stylish outfits for nearly every occasion and implementing a sporty lifestyle is not only a common practice but a continuously...
Combine your products with a culinary story
Imagine a late Sunday morning, a table with fresh flowers, the paper and with amazing sunlight highlighting the beautiful wooden surface. Served, are two perfect lattes, where the latte art almost makes you chill out of pure perfection. The plates that follow have...
#Lifewithkids
Being a parent, and enjoying the journey of mother- and fatherhood. Nothing can ever beat the joy and proudness you have for your children. First day out from the belly, first smile, first steps, first school day. A journey that it’s well documented, and shared with...
Organizing your contact lists: 3 reasons why segmentation is a must
Aren’t you more likely to open an email specifically tailored to your interests? Well, your contacts are no different. Sending mass emails targeting everyone and nobody at the same time can, in turn, alienate your audience and in the worse case, make them click the...
The State of Street Style Photography: What’s Ahead?
Street style photography has undeniably become a popular genre within the fashion industry in recent years. The work of street style photographers has been praised for its ability to capture the unique styles seen on the streets and right outside major fashion shows...
Understanding The Benelux and how to collaborate with its influencers
Forget about Scandinavia - at least for the moment. The Benelux (an aggregation of the first letters of Belgium, The Netherlands, and Luxembourg) is an area good for 29 (1) million people, five languages and a long, partly shared heritage. The Benelux is in 12.5 times...
3 Minimalistic Influencers and their Perspective on Minimalism Interior Design
In anticipation of one of Denmark’s biggest design events, 3 Days of Design, we at VOCAST have dug deeper into the world of interior design. Today it seems people are striving towards a cleaner, less cluttered way of living and while consumerism is kicking the bucket,...
Our Favorite Asian Influencers: Why You Need to be in Collaboration
Asia is a vastly diverse continent full of supreme trendsetters that consistently push style boundaries and aren’t afraid to step out in extravagant, fresh off-the-runway looks. As the biggest social media market in the world, we recommend that you don’t miss out on...
The Rise of the Male Influencer: two perspectives
For the last couple of years, social media influencers have held the spotlight.Some say that these achingly cool, influential people hold more power than celebrities - at least when it comes to social media marketing. Today, influencer marketing is an established and...
