#Lifewithkids

Being a parent, and enjoying the journey of mother- and fatherhood. Nothing can ever beat the joy and proudness you have for your children. First day out from the belly, first smile, first steps, first school day. A journey that it’s well documented, and shared with family and friends – as it should! But living in a time where social media plays a huge part of our lives, and where the normal seems to be that everybody can call themselves a influencer. Where should we draw the line of what is okay and not when parents expose their kids on Social Media? Lets have a glimpse into both sides.

Parenthood on Instagram

The rise of perfect motherhood and fatherhood on Instagram is real. So many sassy women and men has reclaimed the role of being a mum and dad, and made it into business. #motherhood #mumlife #authenticmotherhood #lifewithkids #familyfirst are all well used hashtags. When building your own platform by sharing your family life with likeminded, enables you to spend more time with the children. Is a mum influencer on Instagram or a family channel on Youtube such a bad thing? Critics will argue that many family bloggers and influencers are monetizing on their children and their childhood, but others say that it’s simply a good way of paying the bills and for saving money to their kids future.

However, regulations and laws has occurred regarding exposing children on Social Media. For instance, France has made the law that children can sue their parents by posting pictures of them on SoMe. Youtube has closed the comments on family channels, to prevent and protect minors from predatory behavior. For the first time, the European General Data Protection Regulation (GDPR) includes specific data protection provisions for the processing of personal data of children and adolescents. It’s also been noted that while child models and actors are protected by state laws around working conditions, hours, and payment. On the other hand, we yet have to wait for the same to apply on Instagram posts.

Kids on Social Media

With the growing trend of digital marketing, influencers are one of the main channels for brands to advertise their products. Within the rules of advertisement on Social Media, regulations and terms of what is ethical right has had to grow with it. As the use of social media by kids and teens has grown increasingly acceptable, it has become possible for young people to emerge as powerful online influencers. Yes, usually your think of children on social media regarding parents who expose their children and their familylife. Which is one way of segmenting kids influencers. But on the other side, there are children who chose to run their own profiles, where often the parents work behind the scenes, to make sure their kids are safe and collaborate with right partners. You can find both types of influencers on Youtube and Instagram.

A survey done by the global affiliate network www.awin.com showed that one in five (17 per cent) of kids today wants to become a influencer and 14 per cent want to be a Youtuber. Only doctor scored higher (18 per cent). So, the new rise today seems to be kid influencers. May it be a toddler sharing #ootd on her Instagram account, or a Youtuber who gives tutorials on Minecraft, or reviews on toys. Even my seven year old is asking to use Youtube for sharing songs. As a parent, how do you approach this? How do you say no?

With major brands signing up for paid partnerships, a growing number of kid influencers are striving to make a profit. In fact, this has raised reasonable ethical concerns. Audiences don’t like when kids are used for profit, but social acceptability has grown in favor of kid influencers. Influencers must comply with truth in advertising laws, the Children’s Online Privacy Protection Act, and other national and state regulations designed to protect children.

A double-edged sword

Kids on Social media is an ongoing debate that currently gets more and more coverage in the press. Organizations like Unicef, the European Commission, Governments, Social Media Platforms and many more are involved to advice and set the terms of what is best for the children. While for some it is a stepping stone to be creative, earn money and utilize time to be with your children, many others would disagree. In conclusion, we find it all to be a double-edged sword and a topic with many opinions. Click below to leave your wote:

Q&A With motherhood Influencers

@stephanievanklev

Since 2014, Stephanie van Klev writes about her passion for fashion and styling on her blog Véjà Du. Since the birth of her daughter Rosie, fashion got compliment with beautiful pictures of her motherhood journey.
____

Website: veja-du.de
38.300 Instagram followers.

What would be the best way for our customers to approach you for a collaboration?’
Stephanie: A short e-mail (via the contact form on my blog or also directly) or a direct message on Instagram with the appropriate project suggestion aresufficient. Then, I see immediately if the brand fits to me and I am getting back to them as soon as possible via e-mail or telephone.

What is your experience in sharing your family life on social media?
Stephanie: On Instagram, there exists a really big community with people that share their family lives with their followers. I think it is fun to share and exchange experiences and give or get valuable advice to see how others do it. A lot of times, you realize that there are a lot of families outside that experience the same things as you, such as mums and dads who have the same questions or uncertainties.

She continues: Of course, there are sometimes also people who know everything better. But these kind of people exist also in the every day life. You just have to know how to deal with that.

@vikyandthekid
Image & content creator, stylist, blogger, founder, and mother, this businesswoman has got it all! With over 299,000 followers on Instagram, a lovely family (including bulldog Tiffany) and consistently high-quality content, it comes as no surprise that Victoria is the leading example for fashionable and modern women. Expect high-end yet accessible fashion inspiration complimented with modern motherhood from this multi-talented blonde.
____

Website: vikyandthekid.com
299.000 Instagram followers.

She continues: Of course, there are sometimes also people who know everything better. But these kind of people exist also in the every day life. You just have to know how to deal with that.

Kelly is the Dutch Curator at VOCAST. During her internship in Copenhagen, she fell in love with Denmark and decided to establish herself here. With a background in Fashion Design, she is taking a slight d-tour at VOCAST learning the PR side of fashion. Reach out to Kelly at kelly@vocast.com.  

Our researchers have build an e-mail list and handpicked influencers, with the most relevant within the parenthood spheres in Denmark, France, Germany, The Netherlands, Norway, Sweden, the United Kingdom and the United States. Where Stephanie from this blogpost is to be found in the German list and .. in the .. list. Read more about our Influencer Network here.

SIGN UP TO OUR NEWSLETTER

Get free knowledge on how to optimize your B2B marketing & new product releases.

A Closer Look at Copenhagen Fashion Week 2024: Insider’s Insight

Copenhagen Fashion Week is for many the culminating gathering of Scandinavian creatives. During the two weeks per year, one Spring/Summer edition and one Autumn/Winter edition, a global swarm of creatives flock around the Danish capital to get the details on the...

Sweat and Style: How Fashion Brands Can Ride the Sports Wave

We’ve seen it time and time again: another collaboration between a fashion brand and a notable figure in the sports and fitness world. Whether it be your favorite influencer dressed head to toe in athleisure or loyal fans sporting (pun intended) their favorite...

Cracking TikTok’s Trend Code: How Brands Can Flourish on TikTok

In the ever-evolving landscape of social media, TikTok stands out as a dynamic platform where trends rise and fall in the blink of an eye. For brands, aiming to make their mark in this digital space and navigating TikTok trends and aesthetics while staying true to...