With a background in online personal shopping and styling, Bettina Looney is now harnessing the power of her social media platforms and her status as a micro influencer to speak to targeted demographics beyond the familiar polished and somewhat unattainable Instagram imagery. Bettina’s Instagram following hits a sweet spot at 40k and consists of style-conscious individuals hailing from the fashion capitals of the world, allowing her to work in a more organic and controlled way to introduce products and pieces she supports.

Katerina Petrovic is the new rising star from Norway, that should be on your radar. Her minimalistic, though sharp sense for aesthetic, has made her become a new favorite to capture, during the fashion weeks. Featured in several magazines, regrammed by the French designer Jacquemus, and being one of the bloggers for the Swedish magazine Styleby; is only a few things that this girl has accomplished during this year. We believe 2019, will definitively be her year.

Robin Balou is the type of girl you’d like to hang out with at a party. With her background as an art student her style is vibrant and a bit crazy. She is using her graphic design skill to lift her Instagram feed to a new level with funny photo edits. Robin produces hilarious captions with loads of clever puns to go with her lively feed.

Tarah Kruetz is a unique combination of SoCal beach chic meets NYC socialite. Her distinct and developing sense of style makes her a great influencer in the fashion scene, as we are never sure what look she will come up with next.

This colorful and stylish young lady is well-known as the personal assistant for style icon Emili Sindlev. But Frederikke might have some of the same skills according to styling and the way she manages to mix colors and patterns in her looks – she is not afraid to play a little and think outside the box. She recently got back from Krabbesholm Højskole where she was studying design. We sure believe to see a lot more from Frederikke and her inspiring style in the new year. Right now you might spot her hanging on posters around the city as she’s among the chosen candidates for the By Malene Birger X Mødrehjælpen campaign – so remember to keep an eye on her!

After several years working as a beauty editor for some of the most prominent fashion magazines in Germany like ELLE and Harper’s Bazaar, Karoline Herr has started her fashion, beauty and lifestyle blog “Frollein Herr.”  In her blog, Karoline reports on fashion news, trend reports, diary entries and selected bits n pieces that reach way beyond what you would find in glossy magazines. Her style can be described somewhere between minimalism and maximalism, between high street and high fashion, aesthetics in a multifaceted nature.