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MARKETING

The best marketing doesn’t feel like marketing.

We consider ourselves pretty knowledgable about marketing and have a lot of dedicated colleagues, that want to give you the best advice possible in terms of best practices, insights and predictions about how marketing will evolve in the future.
The Rise of Maximalism

The Rise of Maximalism

The mantra ‘less is more’ has long been celebrated in interior design, emphasizing the beauty of simplicity and minimalism. However, a different design philosophy is taking over, known as maximalism. This vibrant style stands in contrast to the minimalist trends that...

Social Influencers: A Guide to Authentic Brand Partnerships

Social Influencers: A Guide to Authentic Brand Partnerships

In recent years, our society has given increased attention to the changing dynamics of the cultural and social and factors that shape individual and community life. From changing attitudes about gender, diversity, and the environment, alongside the influence of Gen Z,...

Austria & Switzerland: How to conquer the lifestyle market

Austria & Switzerland: How to conquer the lifestyle market

"Grüzei and Servus from Switzerland and Austria!": two different countries, so similar and yet so different in culture and design. From a strong sense of regional identity to a deep appreciation for tradition, nature, and qualitative designs, the Austrian and Swiss...

Sustainable Fashion Through a Circular Lens

Sustainable Fashion Through a Circular Lens

Although the world of fashion and its glamorous facade may seem intriguing to many, its less elegant backside shows that over 500 million tons of textiles end up in landfills every year. With ‘overconsumption’, ‘ultra-fast fashion’, and ‘disposable culture’ as new...

Copenhagen Guide: Fall & Winter Edition

Copenhagen Guide: Fall & Winter Edition

It's that time of the year. The season is changing, the temperature is lowering and the fairy lights are being put up. Copenhagen is packed with things to do, places to visit, and food and drinks to try out. We have gathered a bunch of recommendations on what to do...

Mastering TikTok: Thrive in the Era of Personalized Marketing

Mastering TikTok: Thrive in the Era of Personalized Marketing

In the changing world of digital marketing, TikTok has emerged as a powerful force for brands to authentically engage with their audiences. TikTok is a rapidly growing social media platform that allows users to create and share short, engaging videos with a global...

Podcastmediets udvikling samt brugen af podcast i kommunikation 

Podcastmediets udvikling samt brugen af podcast i kommunikation 

​Podcast er ikke et nyt fænonem, men har over de sidste fem til ti år haft en markant stigning i både interesse og i antallet af aktive podcasts. Tendensen er klar i Danmark såvel som internationalt. Vi har i VOCAST derfor valgt at sætte fokus på podcastmediet, og har...

Finland: How to conquer the lifestyle market

Finland: How to conquer the lifestyle market

Welcome to the land of Moomins and saunas, where nature, design, and happiness reign supreme. Helsinki, the capital, is home to art and design. The city's aesthetic pride is evident in every corner, from the architecture to the fashion. With a host of artists,...

How Rains successfully shares B2B content with partners

How Rains successfully shares B2B content with partners

Rains, the renowned rainwear brand, has celebrated its 10th anniversary and is now seen on global runways and in stores. The company has achieved tremendous growth over the past decade and is continuously expanding its range of categories. From promoting rainwear to...

Gender-fluid fashion is not a trend, it’s a reality

Gender-fluid fashion is not a trend, it’s a reality

As attitudes towards gender continue to evolve, so is the fashion industry’s approach to gender-fluid fashion, creating a more inclusive and diverse fashion landscape. In the coming years, we can expect to see more and more of this. Gender-fluid fashion is gaining...

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