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MARKETING

The best marketing doesn’t feel like marketing.

We consider ourselves pretty knowledgable about marketing and have a lot of dedicated colleagues, that want to give you the best advice possible in terms of best practices, insights and predictions about how marketing will evolve in the future.
Sustainable Lifestyle: green is the new black

Sustainable Lifestyle: green is the new black

International markets value and perceive the importance of lifestyle brands being sustainable, ethical, and transparent differently. Scandinavia in particular is well-known and praised for standing at the forefront of sustainable development. Ranging from fashion...

How Pinfluencers can benefit from digital showrooms

How Pinfluencers can benefit from digital showrooms

Pinterest is a social media platform that most people use as an online vision board. Pinterest is capturing dreams - being used as a tool to plan the future. So why not take part in planning the future? Pinterest offers you the opportunity to meet your customers when...

Vogue Scandinavia

Vogue Scandinavia

This August, the highly anticipated Vogue Scandinavia was launched. Comprising a whole region, the edition covers the Nordic countries of Norway, Sweden, Denmark, Finland and Iceland. The magazine aims to be an emblem of modern Nordic fashion, combining elements from...

Belgium: Why and how to conquer the lifestyle market

Belgium: Why and how to conquer the lifestyle market

Belgium: The country of chocolate, fries, and … fashion. Maybe not as tasty, but surely more than tasteful. Martin Margiela, Dries Van Noten, Raf Simons, and Ann Demeulemeester are just a few of the big names who rose to fame from the country’s main cities Antwerp and...

The Netherlands: Why and how to conquer the lifestyle market

The Netherlands: Why and how to conquer the lifestyle market

Dutch Design is the national pride of The Netherlands and the subject of international praise. It is the umbrella term for the country’s design æsthetics and its popularity explains why VOCAST offers insights into the versatile market with a wide array of (niche)...

The Norwegian lifestyle market – get acquainted

The Norwegian lifestyle market – get acquainted

Norway is one of the selected markets coordinated by VOCAST. On our platform, you can find curated lists within fashion, home interior, and lifestyle to help you conquer the Norwegian market. Here are which tendencies and traditions currently shape the consumption...

Sweden: Why and how to conquer the lifestyle market

Sweden: Why and how to conquer the lifestyle market

Why is the land of lagom, Abba, Acne Studios, and Ikea interesting for your brand? And how do you conquer the lifestyle market? Even though Sweden is a small country, it is known for its strong business climate, global competitiveness, and commitment to innovation....

Denmark: Why and how to conquer the lifestyle market

Denmark: Why and how to conquer the lifestyle market

VOCAST has been curating lists for the Danish Fashion and Home Interior sectors for many years. Due to the relevance of conquering the Danish Market for all lifestyle brands. Danes value design, quality, transparency - and the storytelling of a brand. With a strong...

The UK: Why and how to conquer the lifestyle market

The UK: Why and how to conquer the lifestyle market

VOCAST has been curating lists for the UK Fashion and Home Interior sectors for some time now, and now we want to share with you the true potential of the British lifestyle scene and how you can unlock this vast market. Brits are known for their varying array of...

The US: Why and how to conquer the lifestyle market

The US: Why and how to conquer the lifestyle market

The United States is home to much of the biggest and best the world has to offer, no matter what industry you turn to. American culture is hugely impactful and one that most of us know and have some sort of relationship with. Whether it be through, sports, business,...

Germany: Why and how to conquer the lifestyle market

Germany: Why and how to conquer the lifestyle market

VOCAST has been curating lists for the German Fashion and Home Interior sectors for many years now. Due to the high relevance of the German Market for all brands in both segments, we hosted webinars for you to learn more about the potential of Germany and how to...

Up & Coming Influencers: community curators & social shifters

Up & Coming Influencers: community curators & social shifters

Up and coming influencers, otherwise known as micro-influencers, are without a doubt one of the most exciting demographics on social media in the eyes of any lifestyle brand. Micro-influencers are usually defined by having a humble number of followers whilst having a...

How content can help your wholesale clients sell more

How content can help your wholesale clients sell more

The most cost-efficient marketing program that all brands can execute with next to zero budget.   Across most of the western world, retail has been challenged for years by the Internet leading to the mass closure of many small independent stores. And then came...

The Power of Podcasting

The Power of Podcasting

Podcasts are not a new format in 2020. Nevertheless, it is a marketing element with many, and still untapped, possibilities. VOCAST has created a Podcast list for Fashion and Home/Interior, for each market to help our brands navigate in the podcasting sphere.   ...

Italy: Why and how to conquer the lifestyle market

Italy: Why and how to conquer the lifestyle market

VOCAST is launching Italian curated lists for the lifestyle market. With over 67.000 fashion brands (1) and over 30.000 interior design companies (2), not to mention world prestigious wool, silk, lace and leather manufacturers, Italy represents one of the largest...

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