​The wellness industry has been on the rise over the past several years. The once niche phrases self care and self love are now seen as an integral practice by many consumers around the world. Now more than ever, we are all looking for ways we can best take ownership...

​LGBTQIA+ influencers and activists are highly influential contacts who have nurtured loyal, trusting, and dedicated audiences. As these activists pioneer to change society, so does the incentive for brands to get involved in the movement. Varying across markets, over...

Designing optimal personal spaces is not only reserved for our everyday homes; in some markets, recreational homes and cabins also have significant time and attention devoted to them. This is the case in the mountainous nations of Norway, Austria, and Switzerland,...

Packing your bags and escaping from that busy city lifestyle to a summer or country house is one of the most exciting summertime pleasures. Waking up to a bright sky and bird sounds, in a house amongst a field of wildflowers is a uniquely happy feeling. But it is more...

Entrepreneurs with a large following on both their business and personal accounts are excellent brand ambassadors. Their business savvy outlook influences the market, as they create new products that consumers are looking for. Moreover, their followers are loyal to...

Fashion is a unique art form. Every day we choose how we express ourselves creatively and morally to the world through the outfits that we wear and the brands that we choose to spend our money on. Culturally speaking, immense credibility can be given to brands and...

Praised, criticized, and ever-changing - TikTok has undoubtedly been the social media in the spotlight the last year. What started as a platform for lip-syncing and dance videos has grown into a comprehensive portal; you may find videos and trends covering virtually...

We all know and love YouTube for its incredible ability to provide us with - well practically anything we could want and think of to watch, whether it be entertainment, practical skills or news. What started as an amateur video outlet has grown into the world's...

International markets value and perceive the importance of lifestyle brands being sustainable, ethical, and transparent differently. Scandinavia in particular is well-known and praised for standing at the forefront of sustainable development. Ranging from fashion...

Pinterest is a social media platform that most people use as an online vision board. Pinterest is capturing dreams - being used as a tool to plan the future. So why not take part in planning the future? Pinterest offers you the opportunity to meet your customers when...

This August, the highly anticipated Vogue Scandinavia was launched. Comprising a whole region, the edition covers the Nordic countries of Norway, Sweden, Denmark, Finland and Iceland. The magazine aims to be an emblem of modern Nordic fashion, combining elements from...

Belgium: The country of chocolate, fries, and … fashion. Maybe not as tasty, but surely more than tasteful. Martin Margiela, Dries Van Noten, Raf Simons, and Ann Demeulemeester are just a few of the big names who rose to fame from the country’s main cities Antwerp and...

Dutch Design is the national pride of The Netherlands and the subject of international praise. It is the umbrella term for the country’s design æsthetics and its popularity explains why VOCAST offers insights into the versatile market with a wide array of (niche)...