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MARKETING

The best marketing doesn’t feel like marketing.

We consider ourselves pretty knowledgable about marketing and have a lot of dedicated colleagues, that want to give you the best advice possible in terms of best practices, insights and predictions about how marketing will evolve in the future.
Beyond the Aesthetic: The Emergence of Stylists as Influencers

Beyond the Aesthetic: The Emergence of Stylists as Influencers

In the realm of interior design, stylists, recognized for turning creative visions into captivating editorial and commercial projects, are increasingly emerging as key influencers on social media. The rise of digital platforms has substantially redefined their roles,...

A Closer Look at Copenhagen Fashion Week 2024: Insider’s Insight

A Closer Look at Copenhagen Fashion Week 2024: Insider’s Insight

Copenhagen Fashion Week is for many the culminating gathering of Scandinavian creatives. During the two weeks per year, one Spring/Summer edition and one Autumn/Winter edition, a global swarm of creatives flock around the Danish capital to get the details on the...

Sweat and Style: How Fashion Brands Can Ride the Sports Wave

Sweat and Style: How Fashion Brands Can Ride the Sports Wave

We’ve seen it time and time again: another collaboration between a fashion brand and a notable figure in the sports and fitness world. Whether it be your favorite influencer dressed head to toe in athleisure or loyal fans sporting (pun intended) their favorite...

Cracking TikTok’s Trend Code: How Brands Can Flourish on TikTok

Cracking TikTok’s Trend Code: How Brands Can Flourish on TikTok

In the ever-evolving landscape of social media, TikTok stands out as a dynamic platform where trends rise and fall in the blink of an eye. For brands, aiming to make their mark in this digital space and navigating TikTok trends and aesthetics while staying true to...

This is why Scandinavian fashion is here to stay!

This is why Scandinavian fashion is here to stay!

Scandinavian style plays a pivotal role in transforming the fashion industry, as its influence breaks the borders of the Nordic countries. ‘Scandi Style’, branded by its A-line and androgynous silhouettes, is more than an aesthetic, but the embodiment of its humble...

The Podcast Medium and Its Use in Communication

The Podcast Medium and Its Use in Communication

Podcasts are not a new phenomenon but have experienced a significant increase in both interest and the number of active podcasts over the last five to ten years. This trend is evident both in Denmark and internationally. Along with the increase in active podcasts, the...

The Rise of Maximalism

The Rise of Maximalism

The mantra ‘less is more’ has long been celebrated in interior design, emphasizing the beauty of simplicity and minimalism. However, a different design philosophy is taking over, known as maximalism. This vibrant style stands in contrast to the minimalist trends that...

Social Influencers: A Guide to Authentic Brand Partnerships

Social Influencers: A Guide to Authentic Brand Partnerships

In recent years, our society has given increased attention to the changing dynamics of the cultural and social and factors that shape individual and community life. From changing attitudes about gender, diversity, and the environment, alongside the influence of Gen Z,...

Austria & Switzerland: How to conquer the lifestyle market

Austria & Switzerland: How to conquer the lifestyle market

"Grüzei and Servus from Switzerland and Austria!": two different countries, so similar and yet so different in culture and design. From a strong sense of regional identity to a deep appreciation for tradition, nature, and qualitative designs, the Austrian and Swiss...

Sustainable Fashion Through a Circular Lens

Sustainable Fashion Through a Circular Lens

Although the world of fashion and its glamorous facade may seem intriguing to many, its less elegant backside shows that over 500 million tons of textiles end up in landfills every year. With ‘overconsumption’, ‘ultra-fast fashion’, and ‘disposable culture’ as new...

Copenhagen Guide: Fall & Winter Edition

Copenhagen Guide: Fall & Winter Edition

It's that time of the year. The season is changing, the temperature is lowering and the fairy lights are being put up. Copenhagen is packed with things to do, places to visit, and food and drinks to try out. We have gathered a bunch of recommendations on what to do...

Mastering TikTok: Thrive in the Era of Personalized Marketing

Mastering TikTok: Thrive in the Era of Personalized Marketing

In the changing world of digital marketing, TikTok has emerged as a powerful force for brands to authentically engage with their audiences. TikTok is a rapidly growing social media platform that allows users to create and share short, engaging videos with a global...

Podcastmediets udvikling samt brugen af podcast i kommunikation 

Podcastmediets udvikling samt brugen af podcast i kommunikation 

​Podcast er ikke et nyt fænonem, men har over de sidste fem til ti år haft en markant stigning i både interesse og i antallet af aktive podcasts. Tendensen er klar i Danmark såvel som internationalt. Vi har i VOCAST derfor valgt at sætte fokus på podcastmediet, og har...

Finland: How to conquer the lifestyle market

Finland: How to conquer the lifestyle market

Welcome to the land of Moomins and saunas, where nature, design, and happiness reign supreme. Helsinki, the capital, is home to art and design. The city's aesthetic pride is evident in every corner, from the architecture to the fashion. With a host of artists,...

How Rains successfully shares B2B content with partners

How Rains successfully shares B2B content with partners

Rains, the renowned rainwear brand, has celebrated its 10th anniversary and is now seen on global runways and in stores. The company has achieved tremendous growth over the past decade and is continuously expanding its range of categories. From promoting rainwear to...

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