Global Influencers on Instagram
Accessing the world is easier than ever, but navigating it has proven to be trickier. When one single person can be the key to unlocking a specific target group, how do you identify them? Here is why you should aim global with influencers.
Instagram: The ultimate social media marketing channel
What type of influencer marketing works best?
Think about it this way: As a consumer it’s easier to trust another person compared to a brand.
So, build a relationship with the influencer over a period of time to gain trust within your target audience. Influencers who show characteristics of credibility within their niche turn over the best results from partnerships. However, this does not mean that your brand should confine itself to a certain demographic or nationality when picking an influencer to work with. After all, one of the key benefits about Instagram is its global presence and its ability to connect you with brand ambassadors from all over the world.
Why should you make use of global influencers on Instagram?
Who knows? Maybe there’s a Global Influencer who holds the key to unlocking a new market for you. Who are they? Below see our slideshow of our 10 hand-picked favorite Global Influencers on Instagram:
@Lifeofboheme by Marta Cygan has a geographically diverse, yet niched Instagram profile for fashion lovers. The Polish Parisienne is currently based in Los Angeles, but is sure to make an appearance at every major event during fashion month.
@Katie.one is the Instagram account of Ketevan Giorgadze, a Georgian born photographer and traveler at heart. Ketevan’s feed is full of creative content from beautiful locations, such as the gardens of Sicily or the streets of Tokyo.
@Jimsandkittys is the blog and Instagram account of traveler couple Lisa-Marie and Tim. The couple can be found traveling the world, or based in one of their locations including Milan, Miami and Munich.
@Natalyosman by Nataly Osman, is the creator of the famous #FollowMeTo-movement. She and her husband travel the world to shoot glamorous pictures filling her feed with breathtaking views. She is, therefore, the perfect influencer for those looking to reach a new level of brand exposure, as we are pretty sure there is no place she hasn’t been to yet.
Is direct marketing your method of contacting influencers?
Now, you may be asking yourself how you can effectively contact these global influencers? Here at VOCAST, we consider ourselves as email providers. We curate email lists in segmented target groups within the Fashion and Home Interior sectors. Our lists are filled with the contact information of top tier global influencers. By subscribing to our email lists, your brand will have access to an assortment of GDPR-approved contacts. Head over to the VOCAST Influencer Network to learn more.
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