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GDPR & Contact Data: how your information should be treated

Marketing

You’ve come up with the perfect rolodex of contacts for your reach and have treated their data with respect. And naturally, the GDPR is making you think twice about compliance and about how to handle everything from this point on.

No worries. We have set a few important points for you to follow, when dealing with the GDPR. It is easier than you think, as long as you follow the steps.

“With a relatively small effort, when setting up the process, the GDPR & anti-spam regulation can both be handled smoothly. All it takes is a structured approach to obtaining consent and provide the needed information. Just remember that certain minimum requirements apply; both in respect of content as well timing of a consent and a privacy policy.”

Tim Nielsen - Legal Advisor

Tim Nielsen, attorney-at-law, DAHL Law Firm

We highly recommend that you protect personal data and beware of accidental “spam” – with the objective of being transparent in the usage of information.

Here are some rules to follow:

Always call first

Cannot send an email; call first.

Document consent

Document it (must prove consent).

What's the purpose?

Purpose – why are you reaching out?

Privacy Policy

Privacy Policy

Store data securely
Store it securely; so data does not leak out.

Here are some rules to follow:

Cannot send an email; call first.

Document it (must prove consent).

Purpose – why are you reaching out?

Privacy Policy

Store it securely; so data does not leak out.

Consider at least two things:

Legal basis for using data (“Am I permitted to do what I intend with the data?”)
The legal basis will usually be consent with newsletters, press-releases and other commercial content.

Information on use (“this is what I intend to do with the data”)
The information will usually be your privacy policy; it is intended to help your audience understand what details/info we are storing/obtaining on your behalf. It should clearly inform about what info in your brand (web, app, public services) is being stored. E-mails concerning marketing activities are also covered by the anti-spam regulation.

Getting consent for marketing activities:

Consumers: no contact by telephone or e-mail is possible without consent, which must this either be initiated by the consumer itself of obtained physically.

Non-consumers: contact by telephone is possible without consent – but not e-mail.

– Marketing activities comprise almost all commercial activities; if in doubt, it is probably a marketing activity, if you are a commercial business. Other exceptions and restrictions apply.

– Privacy Policy – you should mention the use of info. For example, how it is being utilised.

We believe that you should have control of your data. Some of our services offer this type of control. Please consult further details: sales@vocast.com

NOT-SO-FUN FACT

Unsolicited marketing e-mails: DKK 10,000 up to 100 e-mails, DKK 100 per e-mail above 100. Breach of data privacy rules: up to the highest of EUR 20,000,000 or 4% of your global turnover (though actual level of fines is currently not known).

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Birgitte Herskind is a Danish fashion designer based in Copenhagen with a passion for beautiful materials and unconventional cuts. She focuses on the balance between tradition, fashion, quality and innovation.

Morten Hald

Morten Hald er frontend-udvikler og grafiker hos VOCAST. Han er desuden husets e-mailguru, brænder for funktionelt og smukt design, elsker at spille fodbold og har en passion for B2C-marketing.

ANDRE ARTIKLER

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