Germany is one of the major economies within Europe with a population of over 82 million and a German-speaking media market of over 100 million people; including Austria, large parts of Switzerland, as well as German-speaking minorities in Belgium, Luxembourg and even...read more
Internet and social media has changed the media industry and the way we consume content. From big bites to small bites, and that changes the way you should share content as a marketeer. For me it is inspiring to see how small of a time gap Instagram manages to sneak...read more
You've come up with the perfect rolodex of contacts for your reach and have treated their data with respect. And naturally, the GDPR is making you think twice about compliance and about how to handle everything from this point on. No worries. We have set a few...read more
Traditionally VOCAST has been developed to improve workflow in PR and relations with journalists and digital influencers. However, VOCAST has also become a tool for sales at the Birgitte Herskind office. Wing-Yan Lo, who is in charge of international sales and brand...read more
Communication and marketing people aim to get their content published. But the journalists receive a lot of stories daily, and it's far from every story that makes it in to the newspaper or magazine. VOCAST has interviewed 89 journalists, divided into four different...read more
We at VOCAST want you to make the most of your press work, so we have made a guide to how you best understand and use our reach, which is given in the various media and journalists. What is Reach? Reach in VOCAST must be understood as the reach of media and...read more
A new study shows that the average concentration span is around 8 seconds. Thats a 4 second drop from the year 2000 and shows that it's necessary to have clear content in your emails, with read-only messages. The amount of content grows exponentially over these years,...read more
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