Traditionally VOCAST has been developed to improve workflow in PR and relations with journalists and digital influencers. However, VOCAST has also become a tool for sales at the Birgitte Herskind office. Wing-Yan Lo, who is in charge of international sales and brand...read more
Communication and marketing people aim to get their content published. But the journalists receive a lot of stories daily, and it's far from every story that makes it in to the newspaper or magazine. VOCAST has interviewed 89 journalists, divided into four different...read more
We at VOCAST want you to make the most of your press work, so we have made a guide to how you best understand and use our reach, which is given in the various media and journalists. What is Reach? Reach in VOCAST must be understood as the reach of media and...read more
A new study shows that the average concentration span is around 8 seconds. Thats a 4 second drop from the year 2000 and shows that it's necessary to have clear content in your emails, with read-only messages. The amount of content grows exponentially over these years,...read more
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