Defining the new brand journey – what is the future role of fashion trade shows?
Our Co-Founder Jens Hamborg Koefoed will sit down with Christina Neustrup, Director of CIFF (Copenhagen International Fashion Fair), and Edwina Kulego, Vice President of International and Business Development at Informa Markets to discuss what role do trade shows play for fashion brands, how they support brands, their criteria for screening, the new brand journey (digital vs physical showcase) and will share their challenges and changes for the future.
Join our live webinar on Wednesday 01/06/2022 from 14:00 to 15:00 (CPH time)
Part 1: Trade shows then and now
- Why do we need trade shows in the future?
- How is the go-to-market strategy for a brand different today?
- How are trade shows supporting brands in other ways than the sales transaction?
Part 2: Q&A
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Meet our experts
Christina Neustrup – Director of CIFF
Christina Neustrup is the Director of the Copenhagen International Fashion Fair. During her career, Neustrup has worked alongside and with many prominent creators and brands: Designer and founder Malene Birger, Stine Goya, and Mark Kenly Domino Tan to mention a few. She has worked in the fashion industry for more than two decades and is known in the industry as an experienced creative, specializing in business development through brand-building.
Edwina Kulego – Vice President of International and Business Development at Informa Markets
Born and raised in Sweden by Ghanaian parents, Edwina Kulego is the Vice President of International and Business Development at Informa Markets Fashion. Edwina has over 12 years of experience in the fashion and events industry. Edwina is also the founder and CEO of Essentials By Edwina: a vegan, makeup collection designed for women of color. Fluent in Swedish, English, Ga, Twi, and proficient in Danish, Edwina was poised to be a trendsetter in International Business.