Our Favorite Asian Influencers: Why You Need to be in Collaboration
Asia is a vastly diverse continent full of supreme trendsetters that consistently push style boundaries and aren’t afraid to step out in extravagant, fresh off-the-runway looks. As the biggest social media market in the world, we recommend that you don’t miss out on working with Asian influencers and bloggers in your next brand collaboration. Join us in this blogpost for a sneak-peak into the world of Asian influencers.
Asia: The largest social media market
Do crazy rich Asians = crazy huge impact?
Each country in Asia has its own approach to influencer marketing and relationship building between the influencer and the consumer. What are these differences when it come to SoMe behavior? We took a closer look.
✔ A study in Vietnam showed that 50 percent of users are influenced by the fashion choices of influencers. Even more, 60 percent are ready to learn from their life experiences.
✔ In China, influencers are referred to as Key Opinion Leaders (KOL’s) and are known to have a deep bond with their followers. As a result, they share intimate parts of their life online frequenting Chinese social media platforms such as Weibo and Wechat. Weibo alone has 431 million active monthly users. So, before you think a Chinese influencer is Micro on platforms like Instagram, be sure to check their Weibo account.
✔ If you’ve seen the movie Crazy Rich Asians you know all too well that Singapore is home to the elite influencers of the world, who post their uber-luxurious lifestyles to millions of followers.
✔ In Thailand, Facebook is certainly the primary social media platform of choice, with 70 percent of the population having a Facebook account.
Why social media marketing in Asia is important for Scandinavian brands
Q&A With Asian Influencers
Originally from Chicago, VOCAST’s International Researcher, Agnes, is happy to call Copenhagen her home. When not curating lists or writing content, Agnes can be found socializing around town, completing her Master’s in International Business Communication or also attempting to operate her miniature sewing machine.
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