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Conquer Norway’s media landscape

When you think of Norway, usually the first things that comes to mind are fjords and mountains. But is doing business up there as dramatic as their nature? We’ve assembled a small guide to help navigate the landscape, but this time their media and cultural behavior -...

How to break through to the Swedes

Is it time to enter Sweden? As always before approaching a new market, it is best to do some research on how that particular country works. In this blog post we will provide you with some typical Swedish characteristics, along with intel on how to break through to the...

Approach Denmark – one of the happiest nations in the world.

Are you expanding into a new market? Or pitching your story to a magazine? Or are you simply working on a marketing strategy to help you succeed in the Danish market. Look no further - we have what you need to know, along with the most noteworthy fashion profiles....

The right way to conquer the German market

Germany is one of the major economies within Europe with a population of over 82 million and a German-speaking media market of over 100 million people; including Austria, large parts of Switzerland, as well as German-speaking minorities in Belgium, Luxembourg and even...

Why content should be shared in small snacks instead of big meals

Internet and social media has changed the media industry and the way we consume content. From big bites to small bites, and that changes the way you should share content as a marketeer. For me it is inspiring to see how small of a time gap Instagram manages to sneak...

GDPR & Contact Data: how your information should be treated

You've come up with the perfect rolodex of contacts for your reach and have treated their data with respect. And naturally, the GDPR is making you think twice about compliance and about how to handle everything from this point on. No worries. We have set a few...

Content drives sales

Traditionally VOCAST has been developed to improve workflow in PR and relations with journalists and digital influencers. However, VOCAST has also become a tool for sales at the Birgitte Herskind office. Wing-Yan Lo, who is in charge of international sales and brand...

8 tips for more publicity

Communication and marketing people aim to get their content published. But the journalists receive a lot of stories daily, and it's far from every story that makes it in to the newspaper or magazine. VOCAST has interviewed 89 journalists, divided into four different...

Do you know what Reach is?

We at VOCAST want you to make the most of your press work, so we have made a guide to how you best understand and use our reach, which is given in the various media and journalists. What is Reach? Reach in VOCAST must be understood as the reach of media and...

6 tips to engage your recipients

A new study shows that the average concentration span is around 8 seconds. Thats a 4 second drop from the year 2000 and shows that it's necessary to have clear content in your emails, with read-only messages. The amount of content grows exponentially over these years,...

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With the Brand Sharing Platform you can get a better feel of how your marketing campaigns are performing, which influencers are more relevant to your brand and how they are engaging with your content.