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THE MORE YOU KNOW

Reading brings knowledge and knowledge is power

Global Influencers on Instagram

Global Influencers on Instagram

Accessing the world is easier than ever, but navigating it has proven to be trickier. When one single person can be the key to unlocking a specific target group, how do you identify them? Here is why you should aim global with influencers. Instagram: The ultimate...

The first step into Finland

The first step into Finland

Saunas, beautiful landscapes and winter sports all spring to mind when thinking of Finland. But where to begin when it comes to entering the Finnish market? Let us help you ease into the country with the following insights:   Cultural Behavior in Finland Finland...

How to cycle the Dutch media landscape

How to cycle the Dutch media landscape

Welcome to the Netherlands, a country known for their wooden shoes, chocolate sprinkles on toast for breakfast, biking culture and legislations around drug usage. The Dutch may have somewhat of a wild stereotype, but when it comes to doing business, the Dutchies are...

The right way to enter the French market

The right way to enter the French market

Planning a trip to France? Here are my top tips to help you navigate your way into the French market:   When you greet someone in a business environment, offer a handshake and a friendly, 'bonjour'. No need to worry about 'la bise’. The 'air kiss' is a very...

5 tips to consider when entering the British market

5 tips to consider when entering the British market

Values, etiquette and dynamics vary from culture to culture; when it comes to the UK, an understanding of these matters may prove invaluable when it comes to navigating the business environment. Here are my five top tips to help you succeed in the British market:...

How to unlock the U.S. market

How to unlock the U.S. market

Five Points on Popular Culture Habits in the United States How Are You? (more statement than a question) The United States is a big country — divided into states — that being said, approaching New Yorkers can be a little bit different to approaching someone from...

Conquer Norway’s media landscape

Conquer Norway’s media landscape

When you think of Norway, usually the first things that comes to mind are fjords and mountains. But is doing business up there as dramatic as their nature? We’ve assembled a small guide to help navigate the landscape, but this time their media and cultural behavior -...

How to break through to the Swedes

How to break through to the Swedes

Is it time to enter Sweden? As always before approaching a new market, it is best to do some research on how that particular country works. In this blog post we will provide you with some typical Swedish characteristics, along with intel on how to break through to the...

The right way to conquer the German market

The right way to conquer the German market

Germany is one of the major economies within Europe with a population of over 82 million and a German-speaking media market of over 100 million people; including Austria, large parts of Switzerland, as well as German-speaking minorities in Belgium, Luxembourg and even...

Content drives sales

Content drives sales

Traditionally VOCAST has been developed to improve workflow in PR and relations with journalists and digital influencers. However, VOCAST has also become a tool for sales at the Birgitte Herskind office. Wing-Yan Lo, who is in charge of international sales and brand...

8 tips for more publicity

8 tips for more publicity

Communication and marketing people aim to get their content published. But the journalists receive a lot of stories daily, and it's far from every story that makes it in to the newspaper or magazine. VOCAST has interviewed 89 journalists, divided into four different...

Do you know what Reach is?

Do you know what Reach is?

We at VOCAST want you to make the most of your press work, so we have made a guide to how you best understand and use our reach, which is given in the various media and journalists. What is Reach? Reach in VOCAST must be understood as the reach of media and...

STEP INSIDE

Welcome to the digital marketplace

With the Brand Sharing Platform you can get a better feel of how your marketing campaigns are performing, which influencers are more relevant to your brand and how they are engaging with your content.