Five reasons why I think fashion and lifestyle brands need a strong Image Bank
In my experience, creative people tend to love physical showrooms and printed magazines as opposed to digital, probably because they are tangible and controllable ways of expressing their vision. No one wants more digital asset management or any other digital tools for that matter. However, there is no getting around globalization, digitalization, and social media. They are big mega-trends that are changing the game for the lifestyle industry and fast. Here are five reasons why I think lifestyle brands should invest in their digital showroom, asset management software, image bank or whatever its named today.
1. Those who can make or break your brand should have a flagship experience.
2. Content production is moving from media outlets to brands
3. Editors and potential clients are looking at your website – and you don’t even know it
4. Why wrap beautiful pictures in plastic bags?
5. Everything is tracked online
Your image bank, or as we like to call it, your digital showroom is a place for editors, influencers, buyers and your retailers to access your assets on the go. With the power to make or break your brand, these are the people you want to impress. So why not give them a visual experience that tells a story about your brand, just as you would in your physical showroom? Want to learn more about the VOCAST Digital Showroom. Click here.
Founder of VOCAST
When Jens is not at VOCAST, he is probably chasing his twins around trying to make them behave. Loves surfing, traveling to exotic places and sharing Steve Jobs anecdotes. Passionate about everything, and most recently making the perfect how-to-live-sustainable-while-still-enjoying-life-list.
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