THE MORE YOU KNOW
Reading brings knowledge and knowledge is power
Home Interior Advocates: home is where the heart is
In every local home interior market, there are a select few whose attention and reach are more crucial for your brand's success than others. Our research team curates relevant press lists each week and saw an increased need for a list that selectively showcased these...
A year in retrospect: VOCAST’s 2020 key learnings
It comes as no surprise that “Coronavirus” was the most googled word of the year. With daily and even hourly updates from every possible platform being the norm, every newspaper and media outlet offered information to keep us up to date. We too have not been an...
The Power of Podcasting
Podcasts are not a new format in 2020. Nevertheless, it is a marketing element with many, and still untapped, possibilities. VOCAST has created a Podcast list for Fashion and Home/Interior, for each market to help our brands navigate in the podcasting sphere. ...
Italy: Why and how to conquer the lifestyle market
VOCAST is launching Italian curated lists for the lifestyle market. With over 67.000 fashion brands (1) and over 30.000 interior design companies (2), not to mention world prestigious wool, silk, lace and leather manufacturers, Italy represents one of the largest...
2020: The Birth of Digital Fashion Weeks
When the fashion industry looks back at 2020 in 5, 10, or 20 years, what will they think of? Will it be the overnight decrease in sales, the closing, and opening of stores, the despair amongst traditional media, or the endless new digital possibilities? Will we think...
Menswear: Expanding the breadth of opportunity
“With the rising fashion-consciousness and increasing importance of personal appearance amongst men, the demand for menswear is escalating across the globe.” - Business Wire Looking at sales statistics we can see immense growth within the menswear fashion industry....
Fashion Advocates in the Age of Change
In every local fashion market there are a select few who’s attention and reach is more crucial for your brands success than others. Our research team curates relevant press lists each week and saw an increased need for a list that selectively showcased these specific...
Lockdown Update: Scandinavia, Europe and the US
As the world has been experiencing lockdowns this year due to COVID-19, every country around the globe has been dealing with the situation differently. Insider knowledge from various markets about the ins and outs of the current lockdown status is useful information...
Branded Imagery: prolonging social media presence through mood board influencers
Images are processed 60.000 times faster than words in the human brain. Pictures resonate within our mind and give us a chance to read between the lines of what isn’t written out. They remove language barriers, placing the sender in a non-market specific landscape....
Streetwear: Fashion x Culture with insight from London, Paris, and Milan
Streetwear is a common term often thrown around without much thought to what it really means, what its values are, or where it comes from. Many genres of fashion can be defined with a general understanding and consensus that most of us subscribe to. It isn’t too...
Update – Lockdown status in Scandinavia, Europe and the US
The Lifestyle Team at VOCAST is made up of native researchers, with specific knowledge about what is happening across international markets. In the current situation with COVID-19, different countries are taking different precautions. As each country struggles in...
Influencer Marketing: An ever-changing industry that is here to stay
As social media becomes more rooted in people's lives and takes on other functional roles beyond communication, the aspect of what an influencer means is set to grow. Influencers will become key intermediates, connecting brands with consumers on social media in...
Rise of the Plantfluencer: Bringing the Great Outdoors Home
The urban jungle trend has been around for some years now, but the confinement due to the recent pandemic has brought people closer to their leafy friends than ever. To help interior and lifestyle brands find their green fingers: A brief introduction to the...
The DNA of Trends: Where Do Trends Originate And How Long Do They Last?
What is trending in 2020? Fashion Weeks in Paris, Milan and New York? European Championships in football, the Olympics? No. Today, one of the most searched topics on Google is "how to make a face mask". From one day to another, a global health crisis can impact our...
The Digital Showroom Boom: Reinventing the Fashion Experience
The luxury fashion industry has been pressured to adapt to the digital age for some time now. VOCAST supports hundreds of brands by setting up their digital showroom, but the current COVID-19 pandemic might just have created the ideal circumstances for a long awaited...
STEP INSIDE
Welcome to the digital marketplace
With the Brand Sharing Platform you can get a better feel of how your marketing campaigns are performing, which influencers are more relevant to your brand and how they are engaging with your content.
