Q&A with Danish fashion accessory Brand Becksöndergaard
’Tis the season for retailers’ sales! So how do you go about servicing B2B customers during this time? We sat down with Cecilie Pram Kjølbye, Head of Marketing and Julie Asmus, PR & Marketing Coordinator for the Danish fashion accessory brand, Becksöndergaard, to hear...
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Five reasons why I think fashion and lifestyle brands need a strong Image Bank
In my experience, creative people tend to love physical showrooms and printed magazines as opposed to digital, probably because they are tangible and controllable ways of expressing their vision. No one wants more digital asset management or any other digital tools...
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Global Influencers on Instagram
Accessing the world is easier than ever, but navigating it has proven to be trickier. When one single person can be the key to unlocking a specific target group, how do you identify them? Here is why you should aim global with influencers. Instagram: The ultimate...
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The first step into Finland
Saunas, beautiful landscapes and winter sports all spring to mind when thinking of Finland. But where to begin when it comes to entering the Finnish market? Let us help you ease into the country with the following insights: Cultural Behavior in Finland Finland is a...
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How to cycle the Dutch media landscape
Welcome to the Netherlands, a country known for their wooden shoes, chocolate sprinkles on toast for breakfast, biking culture and legislations around drug usage. The Dutch may have somewhat of a wild stereotype, but when it comes to doing business, the Dutchies are...
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The right way to enter the French market
Planning a trip to France? Here are my top tips to help you navigate your way into the French market: When you greet someone in a business environment, offer a handshake and a friendly, 'bonjour'. No need to worry about 'la bise’. The 'air kiss' is a very common,...
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5 tips to consider when entering the British market
Values, etiquette and dynamics vary from culture to culture; when it comes to the UK, an understanding of these matters may prove invaluable when it comes to navigating the business environment. Here are my five top tips to help you succeed in the British market: ...
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How to unlock the U.S. market
Five Points on Popular Culture Habits in the United States How Are You? (more statement than a question) The United States is a big country — divided into states — that being said, approaching New Yorkers can be a little bit different to approaching someone from...
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Conquer Norway’s media landscape
When you think of Norway, usually the first things that comes to mind are fjords and mountains. But is doing business up there as dramatic as their nature? We’ve assembled a small guide to help navigate the landscape, but this time their media and cultural behavior -...
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How to break through to the Swedes
Is it time to enter Sweden? As always before approaching a new market, it is best to do some research on how that particular country works. In this blog post we will provide you with some typical Swedish characteristics, along with intel on how to break through to the...
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