How to cycle the Dutch media landscape
Welcome to the Netherlands, a country known for their wooden shoes, chocolate sprinkles on toast for breakfast, biking culture and legislations around drug usage. The Dutch may have somewhat of a wild stereotype, but when it comes to doing business, the Dutchies are...
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The right way to enter the French market
Planning a trip to France? Here are my top tips to help you navigate your way into the French market: When you greet someone in a business environment, offer a handshake and a friendly, 'bonjour'. No need to worry about 'la bise’. The 'air kiss' is a very common,...
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5 tips to consider when entering the British market
Values, etiquette and dynamics vary from culture to culture; when it comes to the UK, an understanding of these matters may prove invaluable when it comes to navigating the business environment. Here are my five top tips to help you succeed in the British market: ...
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How to unlock the U.S. market
Five Points on Popular Culture Habits in the United States How Are You? (more statement than a question) The United States is a big country — divided into states — that being said, approaching New Yorkers can be a little bit different to approaching someone from...
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Conquer Norway’s media landscape
When you think of Norway, usually the first things that comes to mind are fjords and mountains. But is doing business up there as dramatic as their nature? We’ve assembled a small guide to help navigate the landscape, but this time their media and cultural behavior -...
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How to break through to the Swedes
Is it time to enter Sweden? As always before approaching a new market, it is best to do some research on how that particular country works. In this blog post we will provide you with some typical Swedish characteristics, along with intel on how to break through to the...
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Approach Denmark – one of the happiest nations in the world.
Are you expanding into a new market? Or pitching your story to a magazine? Or are you simply working on a marketing strategy to help you succeed in the Danish market. Look no further - we have what you need to know, along with the most noteworthy fashion profiles....
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The right way to conquer the German market
Germany is one of the major economies within Europe with a population of over 82 million and a German-speaking media market of over 100 million people; including Austria, large parts of Switzerland, as well as German-speaking minorities in Belgium, Luxembourg and even...
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Why content should be shared in small snacks instead of big meals
Internet and social media has changed the media industry and the way we consume content. From big bites to small bites, and that changes the way you should share content as a marketeer. For me it is inspiring to see how small of a time gap Instagram manages to sneak...
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GDPR & Contact Data: how your information should be treated
You've come up with the perfect rolodex of contacts for your reach and have treated their data with respect. And naturally, the GDPR is making you think twice about compliance and about how to handle everything from this point on. No worries. We have set a few...
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