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The State of Street Style Photography: What’s Ahead?

Street style photography has undeniably become a popular genre within the fashion industry in recent years. The work of street style photographers has been praised for its ability to capture the unique styles seen on the streets and right outside major fashion shows...

Our Favorite Asian Influencers: Why You Need to be in Collaboration

Asia is a vastly diverse continent full of supreme trendsetters that consistently push style boundaries and aren’t afraid to step out in extravagant, fresh off-the-runway looks. As the biggest social media market in the world, we recommend that you don’t miss out on...

The Rise of the Male Influencer: two perspectives

For the last couple of years, social media influencers have held the spotlight.Some say that these achingly cool, influential people hold more power than celebrities - at least when it comes to social media marketing. Today, influencer marketing is an established and...

Sustainability: Trend or the New Normal?

In 2019, sustainability on multiple levels is predicted to go mainstream with the shifting of priorities of modern times, consumers seeking more reliable alternatives, and the ever-developing social responsibility of business. We had the pleasure of speaking to five...

5 Marketing Trends to keep an eye out for in 2019

Our first blogpost of the new year will help break down those marketing trends foreseen to skyrocket in 2019. After weeks of getting lost in the web and scaling down on business sites and marketing gurus, grasping all the marketing trends being proclaimed did show a...

Our Top Picks: the Micro-Influencers you should know about

Micro-Influencers have slowly established themselves into traditional marketing strategies: a trend we anticipate to rise in 2019. With so many influencers out there, it can be a challenge to find the perfect fit for your brand. We have hand-picked those who'll make...

Q&A with Danish fashion accessory Brand Becksöndergaard

’Tis the season for retailers’ sales! So how do you go about servicing B2B customers during this time? We sat down with Cecilie Pram Kjølbye, Head of Marketing and Julie Asmus, PR & Marketing Coordinator for the Danish fashion accessory brand, Becksöndergaard, to...

Global Influencers on Instagram

Accessing the world is easier than ever, but navigating it has proven to be trickier. When one single person can be the key to unlocking a specific target group, how do you identify them? Here is why you should aim global with influencers. Instagram: The ultimate...

The first step into Finland

Saunas, beautiful landscapes and winter sports all spring to mind when thinking of Finland. But where to begin when it comes to entering the Finnish market? Let us help you ease into the country with the following insights:   Cultural Behavior in Finland Finland...

How to cycle the Dutch media landscape

Welcome to the Netherlands, a country known for their wooden shoes, chocolate sprinkles on toast for breakfast, biking culture and legislations around drug usage. The Dutch may have somewhat of a wild stereotype, but when it comes to doing business, the Dutchies are...

The right way to enter the French market

Planning a trip to France? Here are my top tips to help you navigate your way into the French market:   When you greet someone in a business environment, offer a handshake and a friendly, 'bonjour'. No need to worry about 'la bise’. The 'air kiss' is a very...

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