Sustainability: Trend or the New Normal?
In 2019, sustainability on multiple levels is predicted to go mainstream with the shifting of priorities of modern times, consumers seeking more reliable alternatives, and the ever-developing social responsibility of business. We had the pleasure of speaking to five...
5 Marketing Trends to keep an eye out for in 2019
Our first blogpost of the new year will help break down those marketing trends foreseen to skyrocket in 2019. After weeks of getting lost in the web and scaling down on business sites and marketing gurus, grasping all the marketing trends being proclaimed did show a...
Our Top Picks: the Micro-Influencers you should know about
Micro-Influencers have slowly established themselves into traditional marketing strategies: a trend we anticipate to rise in 2019. With so many influencers out there, it can be a challenge to find the perfect fit for your brand. We have hand-picked those who'll make...
Q&A with Danish fashion accessory Brand Becksöndergaard
’Tis the season for retailers’ sales! So how do you go about servicing B2B customers during this time? We sat down with Cecilie Pram Kjølbye, Head of Marketing and Julie Asmus, PR & Marketing Coordinator for the Danish fashion accessory brand, Becksöndergaard, to...
Five reasons why I think fashion and lifestyle brands need a strong Image Bank
In my experience, creative people tend to love physical showrooms and printed magazines as opposed to digital, probably because they are tangible and controllable ways of expressing their vision. No one wants more digital asset management or any other digital tools...
Global Influencers on Instagram
Accessing the world is easier than ever, but navigating it has proven to be trickier. When one single person can be the key to unlocking a specific target group, how do you identify them? Here is why you should aim global with influencers. Instagram: The ultimate...
The first step into Finland
Saunas, beautiful landscapes and winter sports all spring to mind when thinking of Finland. But where to begin when it comes to entering the Finnish market? Let us help you ease into the country with the following insights: Cultural Behavior in Finland Finland...
How to cycle the Dutch media landscape
Welcome to the Netherlands, a country known for their wooden shoes, chocolate sprinkles on toast for breakfast, biking culture and legislations around drug usage. The Dutch may have somewhat of a wild stereotype, but when it comes to doing business, the Dutchies are...
The right way to enter the French market
Planning a trip to France? Here are my top tips to help you navigate your way into the French market: When you greet someone in a business environment, offer a handshake and a friendly, 'bonjour'. No need to worry about 'la bise’. The 'air kiss' is a very...
5 tips to consider when entering the British market
Values, etiquette and dynamics vary from culture to culture; when it comes to the UK, an understanding of these matters may prove invaluable when it comes to navigating the business environment. Here are my five top tips to help you succeed in the British market:...
How to unlock the U.S. market
Five Points on Popular Culture Habits in the United States How Are You? (more statement than a question) The United States is a big country — divided into states — that being said, approaching New Yorkers can be a little bit different to approaching someone from...
Conquer Norway’s media landscape
When you think of Norway, usually the first things that comes to mind are fjords and mountains. But is doing business up there as dramatic as their nature? We’ve assembled a small guide to help navigate the landscape, but this time their media and cultural behavior -...
How to break through to the Swedes
Is it time to enter Sweden? As always before approaching a new market, it is best to do some research on how that particular country works. In this blog post we will provide you with some typical Swedish characteristics, along with intel on how to break through to the...
Approach Denmark – one of the happiest nations in the world.
Are you expanding into a new market? Or pitching your story to a magazine? Or are you simply working on a marketing strategy to help you succeed in the Danish market. Look no further - we have what you need to know, along with the most noteworthy fashion profiles....
The right way to conquer the German market
Germany is one of the major economies within Europe with a population of over 82 million and a German-speaking media market of over 100 million people; including Austria, large parts of Switzerland, as well as German-speaking minorities in Belgium, Luxembourg and even...
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