THE MORE YOU KNOW
Reading brings knowledge and knowledge is power
Copenhagen Fashion Week and VOCAST in partnership to create a Digital Runway
In an era of digitalization and automatization most of what we do, we do online, while on the go. We are constantly loaded with digital information from which we must evaluate and adjust to. Fact is, our world is becoming increasingly more digital and all players must...
The Rise of Athleisure: When Sport Meets Fashion
Fashion trends are constantly changing. At least, that is how it usually is. Athleisure is not a usual fashion trend. Wearing casual but stylish outfits for nearly every occasion and implementing a sporty lifestyle is not only a common practice but a continuously...
Combine your products with a culinary story
Imagine a late Sunday morning, a table with fresh flowers, the paper and with amazing sunlight highlighting the beautiful wooden surface. Served, are two perfect lattes, where the latte art almost makes you chill out of pure perfection. The plates that follow have...
#Lifewithkids
Being a parent, and enjoying the journey of mother- and fatherhood. Nothing can ever beat the joy and proudness you have for your children. First day out from the belly, first smile, first steps, first school day. A journey that it’s well documented, and shared with...
Organizing your contact lists: 3 reasons why segmentation is a must
Aren’t you more likely to open an email specifically tailored to your interests? Well, your contacts are no different. Sending mass emails targeting everyone and nobody at the same time can, in turn, alienate your audience and in the worse case, make them click the...
The State of Street Style Photography: What’s Ahead?
Street style photography has undeniably become a popular genre within the fashion industry in recent years. The work of street style photographers has been praised for its ability to capture the unique styles seen on the streets and right outside major fashion shows...
Understanding The Benelux and how to collaborate with its influencers
Forget about Scandinavia - at least for the moment. The Benelux (an aggregation of the first letters of Belgium, The Netherlands, and Luxembourg) is an area good for 29 (1) million people, five languages and a long, partly shared heritage. The Benelux is in 12.5 times...
3 Minimalistic Influencers and their Perspective on Minimalism Interior Design
In anticipation of one of Denmark’s biggest design events, 3 Days of Design, we at VOCAST have dug deeper into the world of interior design. Today it seems people are striving towards a cleaner, less cluttered way of living and while consumerism is kicking the bucket,...
Our Favorite Asian Influencers: Why You Need to be in Collaboration
Asia is a vastly diverse continent full of supreme trendsetters that consistently push style boundaries and aren’t afraid to step out in extravagant, fresh off-the-runway looks. As the biggest social media market in the world, we recommend that you don’t miss out on...
The Rise of the Male Influencer: two perspectives
For the last couple of years, social media influencers have held the spotlight.Some say that these achingly cool, influential people hold more power than celebrities - at least when it comes to social media marketing. Today, influencer marketing is an established and...
Sustainability: Trend or the New Normal?
In 2019, sustainability on multiple levels is predicted to go mainstream with the shifting of priorities of modern times, consumers seeking more reliable alternatives, and the ever-developing social responsibility of business. We had the pleasure of speaking to five...
5 Marketing Trends to keep an eye out for in 2019
Our first blogpost of the new year will help break down those marketing trends foreseen to skyrocket in 2019. After weeks of getting lost in the web and scaling down on business sites and marketing gurus, grasping all the marketing trends being proclaimed did show a...
Our Top Picks: the Micro-Influencers you should know about
Micro-Influencers have slowly established themselves into traditional marketing strategies: a trend we anticipate to rise in 2019. With so many influencers out there, it can be a challenge to find the perfect fit for your brand. We have hand-picked those who'll make...
Q&A with Danish fashion accessory Brand Becksöndergaard
’Tis the season for retailers’ sales! So how do you go about servicing B2B customers during this time? We sat down with Cecilie Pram Kjølbye, Head of Marketing and Julie Asmus, PR & Marketing Coordinator for the Danish fashion accessory brand, Becksöndergaard, to...
Five reasons why I think fashion and lifestyle brands need a strong Image Bank
In my experience, creative people tend to love physical showrooms and printed magazines as opposed to digital, probably because they are tangible and controllable ways of expressing their vision. No one wants more digital asset management or any other digital tools...
STEP INSIDE
Welcome to the digital marketplace
With the Brand Sharing Platform you can get a better feel of how your marketing campaigns are performing, which influencers are more relevant to your brand and how they are engaging with your content.
