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THE MORE YOU KNOW

Reading brings knowledge and knowledge is power

The Power of Podcasting

The Power of Podcasting

Podcasts are not a new format in 2020. Nevertheless, it is a marketing element with many, and still untapped, possibilities. VOCAST has created a Podcast list for Fashion and Home/Interior, for each market to help our brands navigate in the podcasting sphere.   ...

Italy: Why and how to conquer the lifestyle market

Italy: Why and how to conquer the lifestyle market

VOCAST is launching Italian curated lists for the lifestyle market. With over 67.000 fashion brands (1) and over 30.000 interior design companies (2), not to mention world prestigious wool, silk, lace and leather manufacturers, Italy represents one of the largest...

2020: The Birth of Digital Fashion Weeks

2020: The Birth of Digital Fashion Weeks

When the fashion industry looks back at 2020 in 5, 10, or 20 years, what will they think of?  Will it be the overnight decrease in sales, the closing, and opening of stores, the despair amongst traditional media, or the endless new digital possibilities? Will we think...

Menswear: Expanding the breadth of opportunity

Menswear: Expanding the breadth of opportunity

“With the rising fashion-consciousness and increasing importance of personal appearance amongst men, the demand for menswear is escalating across the globe.”  - Business Wire Looking at sales statistics we can see immense growth within the menswear fashion industry....

Fashion Advocates in the Age of Change

Fashion Advocates in the Age of Change

In every local fashion market there are a select few who’s attention and reach is more crucial for your brands success than others. Our research team curates relevant press lists each week and saw an increased need for a list that selectively showcased these specific...

Lockdown Update: Scandinavia, Europe and the US

Lockdown Update: Scandinavia, Europe and the US

As the world has been experiencing lockdowns this year due to COVID-19, every country around the globe has been dealing with the situation differently. Insider knowledge from various markets about the ins and outs of the current lockdown status is useful information...

Update – Lockdown status in Scandinavia, Europe and the US

Update – Lockdown status in Scandinavia, Europe and the US

The Lifestyle Team at VOCAST is made up of native researchers, with specific knowledge about what is happening across international markets. In the current situation with COVID-19, different countries are taking different precautions. As each country struggles in...

STEP INSIDE

Welcome to the digital marketplace

With the Brand Sharing Platform you can get a better feel of how your marketing campaigns are performing, which influencers are more relevant to your brand and how they are engaging with your content.