THE MORE YOU KNOW
Reading brings knowledge and knowledge is power
Update – Lockdown status in Scandinavia, Europe and the US
The Lifestyle Team at VOCAST is made up of native researchers, with specific knowledge about what is happening across international markets. In the current situation with COVID-19, different countries are taking different precautions. As each country struggles in...
Influencer Marketing: An ever-changing industry that is here to stay
As social media becomes more rooted in people's lives and takes on other functional roles beyond communication, the aspect of what an influencer means is set to grow. Influencers will become key intermediates, connecting brands with consumers on social media in...
Rise of the Plantfluencer: Bringing the Great Outdoors Home
The urban jungle trend has been around for some years now, but the confinement due to the recent pandemic has brought people closer to their leafy friends than ever. To help interior and lifestyle brands find their green fingers: A brief introduction to the...
The DNA of Trends: Where Do Trends Originate And How Long Do They Last?
What is trending in 2020? Fashion Weeks in Paris, Milan and New York? European Championships in football, the Olympics? No. Today, one of the most searched topics on Google is "how to make a face mask". From one day to another, a global health crisis can impact our...
The Digital Showroom Boom: Reinventing the Fashion Experience
The luxury fashion industry has been pressured to adapt to the digital age for some time now. VOCAST supports hundreds of brands by setting up their digital showroom, but the current COVID-19 pandemic might just have created the ideal circumstances for a long awaited...
The Urgency of Digitalisation: Innovation and Sustainability
The urgency of digitalisation in the fashion industry is being fast tracked. COVID-19 is pushing the industry in a direction that it was already walking towards, only now, it is a sprint. Digitalisation can be used by companies to change up their working habits and...
The Impact of COVID-19 on markets across Europe and the US: A guide for lifestyle brands
At Vocast we have a team of researchers that curates lists of relevant contacts across 9 different markets: Denmark, Sweden, Norway, France, Germany, The United States, The United Kingdom, Belgium and The Netherlands. With the recent COVID-19 pandemic, we wanted to...
The Urgency of Digitalisation: Provoking Positive Change
For the first time in living memory, the world around us is facing global shut down. Though different governments, communities and companies are dealing with COVID-19 in their own way, it is clear that no matter where we are in the world, we’re in this together. In...
Beauty and Fashion: A powerful alliance
Over the past few years, the beauty industry has been experiencing a significant change as the launches of more and more brands are setting the industry by storm. With an estimated value of $532 billion, (1) the beauty industry is expected to continue on this rising...
Copenhagen Fashion Week and VOCAST in partnership to create a Digital Runway
In an era of digitalization and automatization most of what we do, we do online, while on the go. We are constantly loaded with digital information from which we must evaluate and adjust to. Fact is, our world is becoming increasingly more digital and all players must...
The Rise of Athleisure: When Sport Meets Fashion
Fashion trends are constantly changing. At least, that is how it usually is. Athleisure is not a usual fashion trend. Wearing casual but stylish outfits for nearly every occasion and implementing a sporty lifestyle is not only a common practice but a continuously...
Combine your products with a culinary story
Imagine a late Sunday morning, a table with fresh flowers, the paper and with amazing sunlight highlighting the beautiful wooden surface. Served, are two perfect lattes, where the latte art almost makes you chill out of pure perfection. The plates that follow have...
#Lifewithkids
Being a parent, and enjoying the journey of mother- and fatherhood. Nothing can ever beat the joy and proudness you have for your children. First day out from the belly, first smile, first steps, first school day. A journey that it’s well documented, and shared with...
Organizing your contact lists: 3 reasons why segmentation is a must
Aren’t you more likely to open an email specifically tailored to your interests? Well, your contacts are no different. Sending mass emails targeting everyone and nobody at the same time can, in turn, alienate your audience and in the worse case, make them click the...
The State of Street Style Photography: What’s Ahead?
Street style photography has undeniably become a popular genre within the fashion industry in recent years. The work of street style photographers has been praised for its ability to capture the unique styles seen on the streets and right outside major fashion shows...
STEP INSIDE
Welcome to the digital marketplace
With the Brand Sharing Platform you can get a better feel of how your marketing campaigns are performing, which influencers are more relevant to your brand and how they are engaging with your content.
